Marketing Campaigns Specialist

2 days ago

Manila, Philippines Shopee Full time

Shopee Manila, National Capital Region, Philippines

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Shopee Manila, National Capital Region, Philippines

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  • Independently lead the end-to-end conceptualisation, planning, and execution of assigned campaigns
  • Coordinate with various teams on relevant requirements and timelines to:
  • Create, set up, & ensure high quality of in-app assets (microsites, banners, push notifications, vouchers, deals, and other features)
  • Ensure campaign is properly communicated across in-app and external channels
  • Stay updated on pop culture and trends in the Philippine market to align marketing efforts to business needs
  • Propose initiatives for optimizations of campaigns and internal processes
  • Generate post-campaign reports and actionable insights for subsequent campaigns
Job Description
  • Independently lead the end-to-end conceptualisation, planning, and execution of assigned campaigns
  • Coordinate with various teams on relevant requirements and timelines to:
  • Create, set up, & ensure high quality of in-app assets (microsites, banners, push notifications, vouchers, deals, and other features)
  • Ensure campaign is properly communicated across in-app and external channels
  • Stay updated on pop culture and trends in the Philippine market to align marketing efforts to business needs
  • Propose initiatives for optimizations of campaigns and internal processes
  • Generate post-campaign reports and actionable insights for subsequent campaigns
Requirements
  • Bachelor's Degree, Background in marketing or business management preferred.
  • Fresh graduates with an interest in e-Commerce; or 1-2 years of work experience in a Marketing role (experience in e-Commerce, telco, FMCG, or previous experience executing front-end app changes preferred)
  • Good project management skills: Able to cascade and manage timelines so all deliverables required for campaign executions are completed on schedule
  • Good communication skills: This is a highly cross-functional role, being comfortable initiating clarifying conversations with different co-workers / stakeholders is essential to success
  • Advanced Google Suite proficiency: the majority of our work is executed on G-suite; essential to be comfortable in it especially Google Sheets
  • Resilience: Able to work quickly and pivot when necessary. We sometimes have to balance multiple conversations and planning requirements at the same time; must be able to work well under pressure
  • Detail-oriented: The campaigns specialist has to ensure all assets that go live on the app are error-free, as errors may negatively impact the business or sellers (e.g. wrong vouchers, wrong deals, incorrect sale dates)
  • Motivated to learn: In time, the Specialist should learn to understand Marketing business priorities and performance metrics deeply; should be open about self-educating
  • Data proficiency is a plus: Able to analyze performance data and provide insights to optimize marketing tactics
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Business Development and Marketing
  • Industries Internet Marketplace Platforms and Technology, Information and Internet

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