Senior Creative Strategist

Sr. Creative Strategist Remote – Full‑Time Who We Are We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. A Day In The Life A Sr. Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current e‑commerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client’s growth. Sr. Creative Strategists know how to act fast to capitalize on good results, or to change if an ad isn’t performing to goal. This means testing with the intention of moving the needle on key performance metrics— from improving CPA, CTR, or ROAS to driving brand awareness. Sr. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients. An ideal candidate is a self‑starter who is passionate about maximizing success for their clients through creative strategy, eager to lead on developing creative concepts intentionally produced to generate clear testing results and insights. They master presenting creative reporting to clients and team members through storytelling, and constantly implement learnings to enhance future campaign results. They are zealous about continuously testing various creative concepts to develop a strong understanding of how to effectively and efficiently meet client goals and surpass them. If creative deliveries are not meeting client expectations, or creative tests are not hitting target goals, Sr. Creative Strategists will be relentless in the pursuit to troubleshoot and problem‑solve with a growth mindset. Responsibilities Lead the paid social creative strategy for 6–10 clients Use data insights along with consumer and brand research to design high‑performing creative assets Collaborate closely with team members across internal departments and roles Maintain client communications and sentiment Drive iteration and ideation towards stated performance goals Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, and explaining Power Digital processes Research client brand, competitors, and industry trends, and effectively implement performance creative best practices by platform Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps Write strategic consumer‑centric, direct‑response copy and messaging strategy Manage requests and output with production team using Asana Review video/image assets and provide clear and actionable feedback to editors Lead productive internal creative team syncs and brainstorms Work alongside client management team as client POC for all things creative strategy Understand scope of requested edits, reshoots, and other deliverables Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices Identify and encourage service expansion opportunities Manage interns, PT, or FT team members, if desired Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department Role Requirements Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc.) Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps Understanding of best practices for performance‑driven creative & ability to apply these insights in work Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals Ability to communicate and collaborate with clients, production, and post‑production teams to deliver best possible creative output Ability to yield strong campaign results for clients through strategizing top‑performing creative Key Performance Indicators (KPIs) 5% or lower client churn Manage 6–10 Enterprise level clients Manage $100k of monthly recurring revenue Most Important Things (MITs) Technically skilled at pulling and using creative performance data to analyze trends and insights and inform creative roadmap. Responsible for using data insights along with consumer and brand research to orchestrate a sales/messaging/visual strategy. Senior Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Advertising Services Equal Opportunity Employment Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone’s responsibility. 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