Marketing Automation and Email Campaigns Specialist

The role will take charge in the overall development, execution and governance of landing pages, web content, forms, email and digital assets to accelerate growth for our lead generation activities and help scale revenue for the core products of the business. Support and execute various B2B marketing campaigns using WordPress and Eloqua to drive quality leads and pipeline for our Marketing organization and build customer loyalty through optimized campaigns and nurture programs. A successful candidate should be a confident communicator, a team player, and can deliver excellent results in a fast-paced environment. Accountabilities: Website Management (WordPress)-60% Serve as the subject matter expert and oversee the organization’s website (WordPress), ensuring it supports content, campaign implementation, lead capture, SEO, and analytics. Identify and document best practices in WordPress usage for future reference. Develop, execute, and manage all web-related content and back-end governance. Maintain website best practices: browser compatibility, template effectiveness, image optimization, user experience, and campaign integration. Partner with Campaign Managers and Marketing Analytics to develop and test strategies (e.g., A/B testing) to improve clicks, page visits, and landing page submissions. Apply analytical web strategies to derive insights and results aligned with campaign objectives. Administer and monitor global stakeholder requests for web content creation, emails, and updates. Ensure web content deliverability and global compliance. Marketing Automation & Email Campaigns (Eloqua)-40% Serve as the subject matter expert and oversee the marketing automation platform (Eloqua), ensuring optimal use for lead scoring, grading, tracking, and nurturing. Develop, execute, and manage all email and drip campaigns at the highest level, including dynamic workflows, list segmentation, tracking, and execution. Maintain email best practices: browser/client compatibility, subject line effectiveness, image usage, delivery timing, engagement filtering, and promotional strategies. Monitor and optimize email deliverability and global compliance. Partner with Campaign Managers and Marketing Analytics to develop and execute impactful lead-generation campaigns and test strategies (e.g., A/B testing) to improve open, click-through, and conversion rates. Collaborate with internal teams and third-party vendors to apply analytical, segmentation, and data mining techniques for closed-loop analytics and targeting opportunities. Qualifications: Bachelor's Degree holder 4+ years in web development using WordPress or similar web development tool HTML/CSS knowledge is a must – intermediate to advance Familiarity with Eloqua or similar email marketing automation, landing pages, and form handlers 2+ years in email marketing automation using Eloqua or similar email marketing automation tools is a plus Wrike or similar project management tool Passion to develop projects and understanding of the web and marketing digital space discipline, and its implementation Strong communication skills and stakeholder management Project management Agile and Adaptable to fast-paced projects, process improvements, and structural changes Collaborative and engaging Good understanding of marketing operations, web and marketing digital space and its implementation. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact . Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here . Please read our Candidate Privacy Policy . We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights . #J-18808-Ljbffr