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Product Manager
4 weeks ago
Responsibilities
- Own execution for product updates: vacuum-sealed specs, export-ready packaging, vendor coordination, QC signoff.
- Create short, actionable creative briefs: product positioning, key messages, required assets, timelines, approval checkpoints.
- Run pre-launch activity: product samples, influencer seeding, PR notes, paid campaign briefs, email & SMS flows. Use a launch asset pack and checklist for every release.
- Maintain product roadmap for existing SKUs and near-term launches. Prioritize by revenue upside and launch readiness.
- Translate customer feedback and sales data into product actions and brief recommendations.
- Support Shopify content when asked: supply copy, specs, photos, SEO keywords, and asset files.
- Track first 30-day launch performance and produce a short learnings report for the marketing calendar.
- 1 year in product/brand management or marketing.
- FMCG or food experience preferred.
- Hands-on experience with product launches and packaging updates.
- Clear brief-writer.
- Can make a 1-page launch brief that a designer and media buyer can execute from.
- Practical project manager.
- Comfortable with basic data: spreadsheets, cohort checks, simple SQL or query examples.
- Good communicator. Works across small teams and external vendors.
