Brand Manager- Pet Health

1 week ago


Mandaluyong, Philippines Elanco Full time

At Elanco (NYSE: ELAN) – it all starts with animals

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today

Your Role:

Brand Manager –is responsible for the development, implementing and execution of operational plans that optimizes sales, market share and revenue growth for a brand or set brands in short and long term.

You Responsibilities:

  • Achieve sales and earnings targets for brands and products under direct supervision.

  • Brand Planning: consolidated annual brand/species Marketing Plans to provide a reference document for budgeting, forecasting, and for strategic and tactical direction.

  • Implement the marketing plans in alignment with Global and Regional strategies.

  • Budgetary Management: Brands are supported by an Advertising and Promotions (A&P) budget, used to fund campaigns and promotions. It is the responsibility of the Brand Manager to manage this budget, to ensure appropriate allocation of resources.

  • Operate within Promotional Practices (GPP) process and outcomes.

  • Work closely with the Sales and Technical team to provide appropriate support and training to ensure the optimal local implementation of the marketing plan

  • Presenting commercial and technical information to internal and external audiences.

  • Production & Sales Forecasting – working with Technical Operations, Regulatory and Customer Services to ensure sufficient stocks available to meet sales targets, whilst meeting inventory objectives, to manage capital costs.

  • Manage brand and product pricing, exposure and price control.

  • Build metrics to track success and identify gaps versus planned outcomes.

  • Collect market intelligence and proactively develop initiatives to address local issues and ensure business results.

  • Promote the Elanco brand internally and externally to build engagement.

  • Build and maintain business relationships with key opinion leaders and strategic accounts.

What You Need to Succeed (minimum qualifications):

  • Education: Degree level either life science or business qualification. MBA or professional marketing qualification desirable.
  • Empathy and passion for the veterinary animal health business

  • Demonstrable passion for marketing

  • 6-10 years proven marketing experience with focus on product/brand management

  • Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.

  • Strong analytical and presentation skills with attention to detail, commitment to excellence, and drive to achieve positive results.

  • Strong business, analytical and presentation skills.

  • Good communication, networking and interpersonal skills.

  • Good written and verbal communication skills (including English—written and verbal).

  • “Ensuring of myself and my subordinates (if any) comply with the company rules and regulations including Ethics and Compliance and external laws and regulations”

What will give you a competitive edge (preferred qualifications):

  • Influence: Builds relationships and influences internal and external customers, Team player.

  • Accountability: Accountable for Results, Good multiple-tasking focus, Strong follow through and closure of matter/case.

  • Thinking capability: Analytical, Strategic, Creative, Good business judgment/knowledge

  • Working Style: Persistence and Stability, Results Orientation, High learning agility, Proactive and fast response/having sense of urgency, Attention to details and adherence to guidelines.

  • Values: Respect for People, Integrity and Excellence.

  • Change mindset: Expected to play a key role in transformational change initiatives in the company but also need to be effective and practical in support of daily business work.

  • Personal Brand: Resourceful, Assertive, Self-motivated, and Energetic.

Additional Information:

  • Travel: Ability to travel to meet market, business and home office commitments
  • Location: Based in Manila, Philippines

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

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