Digital Marketing Specialist

5 days ago


Metro Manila Philippines TCL Communication Full time

Seniority level: Associate Employment type: Full-time Job function: Marketing, Public Relations, and Advertising Industries: Food and Beverage Manufacturing, Computers and Electronics Manufacturing, and Manufacturing Responsibilities Plan, schedule, and publish daily content (posts, stories, reels, videos) aligned with brand voice and marketing goals. Write engaging captions (English Mainly/Tagalog mix) and optimize hashtags for maximum reach. Monitor trends and adapt content strategies for TikTok/Reels/Shorts. Respond to comments, DMs, and reviews to foster positive interactions. Collaborate with influencers/KOLs for UGC and partnerships. Execute self-managed ad campaigns (boosting, basic Meta/Google Ads). Liaise with ad agencies or internal teams to optimize performance. Track KPIs (reach, CTR, conversions) and adjust strategies. Analyze insights (Facebook Insights, TikTok Analytics) and propose improvements. A/B test creatives, ad copies, and posting times. Must-Have Skills & Qualifications 2+ years of social media management experience (portfolio/page examples required). Hands‑on experience with Facebook/Instagram/TikTok/YouTube content strategies. Basic advertising understanding and skills (Meta Ads Manager, TikTok Ads, or Google Ads). Familiarity with scheduling tools (Meta Business Suite, Later, CapCut). Strong copywriting skills (English + Tagalog). Nice-to-Have Background in 3C, FMCG, or home appliance brands. Experience with influencer collaborations. Basic graphic/video editing (Canva, CapCut). Knowledge of performance metrics (ROAS, CPC, engagement rates). Soft Skills Creative, agile, and obsessed with social trends. Analytical mindset (data-driven decision-making). Team player with strong communication skills. #J-18808-Ljbffr



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