Customer Strategy and Planning Category Strategy and Insights Manager

Customer Strategy and Planning Category Strategy and Insights Manager - Home Care page is loaded## Customer Strategy and Planning Category Strategy and Insights Manager - Home Carelocations: Taguig, Philippinestime type: temps pleinposted on: Offre publiée aujourd'huitime left to apply: Date de fin : 19 septembre 2025 (Il reste 13 jour(s) pour postuler)job requisition id: R- **BACKGROUND AND PURPOSE OF ROLE:** To drive Unilever’s Net Revenue Realization (NRR) through defining holistic Net Revenue Strategies and then seeing them through execution. Using Net Revenue Management (NRM) tools to generate relevant fact-based output insights to drive better commercial decision-making and to be incorporated into Marketing and customer plans with measurements in NRR. Provide direction on the preparation of planning events by incorporating key NRM Levels.You will have an opportunity to build an accelerated career path where business acumen, financial acumen, strategy development and leadership are core competencies. **KEY RESPONSIBILITIES** **Corporate Strategy*** Supporting the Business Unit in the development and implementation of corporate strategy and business decisions.* Lead strategic pillars/projects aligned to HC PH Vision and Pillar.* Support business plans by working coherently cross-functionally with Supply Chain, Finance, Sales, Marketing.* Identify the business risk and opportunities through sound analysis.**Net Revenue Management*** Responsible to drive Unilever's Category Net Revenue realization through defining holistic Net Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.* Ensure appropriate Net Revenue Management (NRM) tools are used to generate relevant fact-based output insights:* Insights are used to drive better commercial decision-making.* The decisions are incorporated in all Marketing and Customer plans.* The plans are executed, measures and evaluated to create a virtuous cycle of net revenue improvement.* Provide direction on the preparation of brand planning events (NPD/relaunch, pricing, promotion) by incorporating all the key NRM Levers (brand portfolio pricing, pack and price architecture, drive mix at pack and SKUs level and promotion).* Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.**Pack-Price Architecture*** Lead the Pack-Price strategy recommendations.* Ensure the Core of the Core is 'alive' and support a 'winning portfolio' SKU range.* Reassure Marketing team performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.* Support Marketing team to track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.**Trade Promotions*** Reassure the promotion strategy is annually defined at category/brand/channel/key customer level incorporating Brand Strategy and planned Promotion Budget.* Support teams to define/update Category Promotion Guidelines.* Improve the effectiveness of trade promotional activities and investments.* Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.**SKILLS & EXPERIENCE REQUIRED*** Bachelor’s degree.* Solid work experience in Trade Marketing, Category Strategy.* FMCG business experience.* Strong data analytical skills, strategic thinking commercial judgment, and business and financial acumen.* Proven work experience in external market data tools such as Nielsen Answers and Kantar Panel.* Advance working knowledge of data visualization and modeling work software (Tableau, PowerBI) and Microsoft Office Applications (Excel, PowerPoint).*We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.*En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
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