32927821235 - Marketing Automation Specialist

3 weeks ago

Metro Manila Philippines Activate Talent Full time

Job Title: CRM Specialist

Schedule: PST working hours

Salary Range: $1,500 - $2,500 USD per month (subject to discussion).

Location: Philippines or Latin America

About the company:

The company is a U.S.-based underwear and loungewear brand and has revolutionized the industry with the first online underwear subscription in 2011. With over 30 million pairs sold and strong year-over-year growth, the company continues to focus on community-driven membership and ultra-soft, bold designs. Customers can shop singles, packs, matching pairs, or subscribe for monthly drops.

Job Overview:

The CRM Specialist (Operational) is responsible for the operational management, maintenance, and optimization of the CRM platform within the organization. This role focuses on ensuring that CRM systems are running efficiently, data flows seamlessly, and business operations are supported through accurate and timely customer data. The operational CRM specialist plays a key role in executing and optimizing processes related to customer interactions, ensuring operational effectiveness.

Responsibilities:

  • Responsible for overseeing and executing all aspects of outbound campaigns within the CRM platforms: image slicing, coding campaigns, building journeys or automation workflows, quality assurance, scheduling campaigns, and confirming campaigns are sent.
  • Manages and maintains email & SMS list, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
  • Data Integrity by monitoring deliverability and cleaning customer data to ensure accuracy, consistency, and relevance. Implement data validation protocols and ensure compliance with data privacy regulations (GDPR, CCPA, CAN-SPAM, etc.).
  • Develop strategies to segment customers based on behavior, demographics, and purchasing patterns to deliver targeted and personalized marketing campaigns.
  • Automate repetitive tasks within the CRM, such as data entry, report generation, and customer follow-ups, to improve operational efficiency.
  • Provide ongoing support to users of the CRM system and conduct training on operational processes, system updates, and best practices.
  • Optimize workflows and lead CRM integration with other tools and systems to create a seamless customer experience.
  • Troubleshooting and resolving system issues, errors, or bugs that impact CRM operations, collaborating with technical teams as needed.
  • Work closely with the marketing, sales, and customer service teams to ensure operational needs are met.

Requirements:

  • Bachelor’s degree in Business, Information Technology, Marketing, or a related field.
  • 2–4 years of experience working with CRM systems, preferably in an operational role.
  • Strong understanding of leveraging data to trigger email/SMS sends and personalize templates.
  • Exceptional attention to detail, ensuring error-free email deployment with proper grammar, spelling, and formatting.
  • Ability to work independently while collaborating cross-functionally, operating both strategically and tactically in a fast-paced environment.
  • Comfortable developing high-level strategies while also handling hands-on execution.
  • Growth mindset with a passion for learning, feedback, and continuous improvement.
  • Strong ability to manage multiple priorities, work under tight deadlines, and stay highly organized.
  • Excellent project management skills with a keen eye for detail.
  • Enthusiasm for retention marketing and its evolving landscape.
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