Digital Marketing Manager

3 weeks ago

Bacoor, Philippines Azeus Systems Limited Full time

Azeus Systems Limited is looking for a Digital Marketing Manager for its multi-awarded software solution. Convene is a board management software for boards and senior leadership. Our award-winning board meeting software offers a comprehensive suite of tools that enhances collaboration, accelerates decision-making, and empowers governance — all in one convenient platform. With a global footprint in over 100 countries, Convene helps organizations worldwide streamline their governance processes. Visit azeusconvene.com for more information.

Responsibilities
  • Build and lead the digital marketing team.
  • Develop and execute the overall inbound marketing strategy for the company, with a strong focus on global SEO and search rankings.
  • Plan, design, and implement digital advertising and social media campaigns to enhance brand visibility and lead generation.
  • Monitor, analyze, and report on website performance and marketing metrics to drive data-driven decision-making.
  • Successfully move website search rankings to #1 and #2 globally, particularly in the US and other key regions (UK/EU, Asia, Middle East, Africa, Australia).
  • Manage and oversee different digital marketing channels, ensuring consistent performance across global markets.
  • Cover all inbound channels, including SEO (website and content) and SEM (paid media, online marketplaces, and social media).
  • Identify trends and insights to optimize spend and performance based on data.
  • Instrument conversion points and optimize user funnels for maximum lead generation.
  • Introduce innovative and effective digital growth strategies.
  • Collaborate with internal teams to create high-converting landing pages and enhance user experience.
  • Work closely with sales teams to align marketing efforts with sales goals, particularly for the US market.
  • Oversee company social media accounts, ensuring alignment with brand strategy.
  • Design, build, and manage online content to strengthen the company\'s digital presence.
  • Benchmark competitors and continuously refine digital marketing strategies.
Qualifications
  • At least 10 years of experience in digital marketing or a related role, with most experience focused on the US market and other key focus markets of Convene.
  • Demonstrated success in improving website search rankings to #1 and #2 globally.
  • Experience managing global websites with successful rankings in the US, UK/EU, Asia, Middle East, Africa, and Australia.
  • Strong background in brand strategy, with the network and expertise to position the organization in governance, risk, and compliance space.
  • Hands-on experience with Google Analytics, SEO tools, and other digital marketing platforms.
  • Proven ability to develop and execute impactful digital marketing campaigns for B2B SaaS products.
  • Preferably experienced in the board portal market or other IT software industries.
  • Ability to interpret web metrics and translate them into actionable marketing strategies.
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