Distribution, Branding, %26 Communications Director

3 weeks ago

Makati, Philippines AXA Full time

Overview

MAIN PURPOSE OF THE JOB:

The Director of Distributor Brand, Events, and Communications plays a pivotal role in enhancing brand visibility, deepening distributor engagement, and delivering compelling communications within the insurance distribution environment. This leader will oversee strategy and execution of branding initiatives, distributor communications and large-scale events focused to distributors (agents, financial advisors).

Key Accountabilities

Brand Strategy & Management

  • Develop and execute a comprehensive distributor-facing brand strategy aligned with corporate brand positioning.
  • Ensure consistent application of brand standards across all distributor touchpoints.
  • Identify opportunities to evolve brand storytelling within the independent and captive distribution channels.
  • Develop and execute communication materials that distributors can use in aid of selling (products, promos, social media posts, etc.).
  • Provide social media strategies, guidelines, and tactics that distributors may use in enhancing their social media pages.

Events Leadership

  • Lead event mounting (end-to-end project management) for national sales events.
  • Manage events budget, timelines, post-event analytics, and feedback integration.
  • Manage external agencies, event production team and creative vendors.

Distributor Communications

  • Own the communications strategy for all outbound messaging to distribution partners (emails, newsletters, intranet, digital platforms).
  • Partner with sales and product teams to deliver clear, timely, and engaging content across all distribution tiers.
  • Lead the development of multi-channel campaign support to advisor education, engagement and retention.
  • Monitor and analyze the effectiveness of communication strategies, campaigns, platforms, and materials.
  • Develop and provide communication materials for the following:
    • Campaign materials needed by the channels, contests and events.
    • Materials in aid of selling such as sales spiels, verbalized selling presentations, and other materials to support distributor-client conversations (FNA, etc.) in collaboration with the Marketing Team.
    • Announcement campaigns and messages to strengthen engagement with distributors in collaboration with the Distributor Engagement Team.

Stakeholders

  • Executive leadership team
  • Distribution Channel Heads
Experience and Qualifications

Education and Experience

  • Bachelor's degree in Communications, Marketing, Business Administration or a related field.
  • 8 to 10 years in marketing, communications or events – ideally in insurance or financial services.
  • Proven experience managing distributor-focused initiatives in a regulated environment.

Key Competencies

  • Strong leadership and management skills
  • Strategy formulation, execution, and evaluation
  • Strategic thinking
  • Strategic communication planning
  • Superior interpersonal skills
  • Excellent oral and written communication skills
  • Project management
  • Program evaluation
  • Vendor cost management and evaluation
  • Diplomatic, culturally sensitive and able to express a global outlook
  • Demonstrated ability to collaborate well within the organization (locally, regionally and globally)
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