Brand Product Strategist

1 week ago

Taguig, Philippines M-Commerce Corporation Full time

Product Understanding & Differentiation Review each product in detail (ingredients, formulation, benefits, story). Identify what makes it truly special or emotionally relevant to Filipino consumers. Translate product features into sensory or emotional descriptions (e.g., “It’s like giving your skin a glass of cold milk every morning.”) Market & Competitor Analysis Study the competitive landscape: what other brands are saying, what feels repetitive, and where differentiation can be found. Identify “counter-beliefs” — e.g., if every brand says “whitening,” you might position your product around “natural glow restoration.” Consumer Insight & Emotional Mapping Understand what the consumer feels before, during, and after using the product. Find emotional triggers that can shift consumer perception or create deeper loyalty. Belief Extraction Convert the product truth and insights into one Core Belief Statement — the main emotional takeaway that every piece of content must reflect. Example: “Scrubbing shouldn’t feel like work — it should feel like a ritual that resets your skin and your mood.” Strategic Handoff to Content Team Present and explain your Core Belief Statement to the Content Strategists . Collaborate to ensure that the hooks, storylines, and tone of each video reflect this belief consistently. Belief Consistency Audits After execution, review final content and check if the emotion and message still align with the original Core Belief. Provide feedback to improve storytelling alignment. Research, Testing, and Adaptation Occasionally run message tests internally or across short content samples to identify which belief framing resonates strongest. #J-18808-Ljbffr

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