Corporate Communications Manager

Corporate Communications Manager (Automotive) Corporate Communications Manager (Automotive)

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We are seeking a dynamic and strategic Corporate Communications Manager to lead internal and external communication efforts for an automotive brand. This role is pivotal in shaping and delivering messaging that supports our mission to drive innovation, quality, and sustainability in the automotive sector. The ideal candidate will have a strong background in communications within complex, technical industries—preferably automotive—and a proven track record of engaging diverse audiences, managing crises, and reinforcing brand integrity.

Key Responsibilities:

1. Develop and Execute Strategic Communication Plans

• Create integrated communication strategies aligned with corporate objectives, product launches, ESG goals, and innovation milestones.
• Translate complex automotive technologies and engineering advancements into compelling narratives for both technical and non-technical audiences.

2. Manage Internal Communications

• Develop and distribute internal newsletters, executive messages, and employee engagement content.
• Oversee company intranet and digital platforms to ensure employees are informed and aligned with company goals and initiatives, such as safety protocols, plant expansions, or new vehicle launches.
• Organize internal town halls, employee recognition programs, and cross-functional communication campaigns.
• Draft press releases, media kits, and executive speeches related to vehicle launches, technology partnerships, and industry events.
• Build and manage relationships with automotive journalists, trade media, and influencers.
• Lead social media strategy and content across platforms, highlighting innovation, corporate responsibility, and brand leadership.

4. Maintain Consistent Brand Messaging

• Ensure brand tone, language, and visuals are consistent across all communication touchpoints—product brochures, web content, internal documentation, and media statements.

5. Crisis Communication and Reputation Management

• Develop and implement crisis response plans, working closely with legal, operations, and executive leadership to protect brand reputation during recalls, supply chain disruptions, or safety incidents.

6. Stakeholder and Media Relations

• Cultivate strong relationships with industry stakeholders, suppliers, dealerships, media, and community partners to promote positive brand sentiment and foster trust.
• Represent the company at auto shows, industry forums, and media events.

7. Monitor and Evaluate Communications

• Track performance of campaigns and initiatives using metrics like engagement, media impressions, and sentiment analysis.
• Provide executive reporting and recommend adjustments to maximize impact.

8. Cross-functional Collaboration

• Work closely with Marketing, HR, Engineering, Product Development, and Sustainability teams to ensure alignment and accuracy of communications.
• Support integrated campaigns for product reveals, environmental initiatives, and talent acquisition.

Skills & Qualifications:

• Bachelor's degree in Marketing or a related field.
• Minimum 10 years of experience in corporate communications, preferably in the automotive sector.
• Exceptional written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
• Demonstrated experience managing media relations, internal communications, and digital platforms.
• Strong strategic thinking, project management, and organizational skills.
• Experience in crisis communications and navigating high-stakes media situations.
• Strong interpersonal and leadership skills with the ability to influence at all levels of the organization.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing
• Industries Motor Vehicle Manufacturing and Retail Motor Vehicles

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