Digital Marketing Specialist

Overview Innovating Healthcare Commerce for Global Impact Our client is a leading force in the healthcare and wellness industry, specializing in medical devices and digital commerce solutions. With a commitment to improving lives through accessible and innovative products, they leverage eCommerce, technology, and digital marketing to create meaningful impact worldwide. Their collaborative culture empowers professionals to grow, innovate, and deliver excellence. Job Description As a Digital Marketing Specialist, you will drive immediate revenue growth through digital marketplace management, Magento platform optimization, and targeted campaigns. This role requires hands-on expertise in eCommerce platforms, social media, and paid advertising to deliver measurable results and meet aggressive revenue targets. Job Overview Employment type: Full-time Shift: Day Shift, Weekends Off Work setup: Onsite, Ortigas Exciting Perks Await Day 1 HMO coverage with free dependent Competitive Salary Package Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks) Day shift schedule Fixed weekends off Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.) Unlimited upskilling through Emapta Academy courses (Want to know more? Visit Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more) Unlimited opportunities for employee referral incentives across the organization Standard government and Emapta benefits Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash) Fun engagement activities for employees Mentorship and exposure to global leaders and teams Career growth opportunities Diverse and supportive work environment The Qualifications We Seek Bachelor's degree in Marketing, Digital Media, or a related field Minimum of 3 years' relevant experience Strong Amazon and Marketplace skills Proficiency in Magento eCommerce marketing Experience in EDM and digital/social marketing Knowledge of the Australian healthcare system (TGA, NDIS) or willingness to learn quickly. Strong SEO knowledge with proven practical implementation experience. Proficiency in Google Analytics and Google Tag Manager. Proficiency in using Generative AI tools to enhance workflows and outcomes while safeguarding business and customer privacy. HTML/CSS capability for content management and basic troubleshooting. Experience with email marketing platforms and CRM systems. B2B marketing experience strongly preferred. Healthcare, medical devices, or assistive technology experience is advantageous but not essential. Proven ability to manage multiple campaigns and priorities simultaneously. Experience working with international teams; Australian market knowledge preferred. Demonstrated track record of delivering immediate results in performance-driven environments. Excellent English communication skills, both verbal and written. Internationally recognized digital, social marketing, and eCommerce qualifications. Previous offshore or remote team collaboration experience. Required Competencies Executes on Strategic Direction Actively supports strategic initiatives with teams, employees, vendors, and customers. Understands and proactively addresses opportunities, issues, and obstacles. Demonstrates willingness to adapt to and accommodate changing priorities to support success. Works collaboratively with others to achieve business objectives. Energizes the Organization Acts in alignment with the company's Vision, Purpose, and Values. Demonstrates courage to act in new ways and inspires others to support organizational goals. Takes initiative and helps others adapt to change while building confidence in success. Shares personal experience and expertise to uplift the team. Drives & Delivers Results Commits to action and establishes clear goals and priorities. Involves others to facilitate completion of team objectives. Collaborates across the organization to optimize resources and share best practices. Holds self and others accountable in delivering high-quality outcomes. Interprets data to anticipate challenges, escalates when necessary, and takes decisive action. Builds Organizational Capabilities Continuously seeks improvement by exploring new opportunities for growth. Recruits and attracts talent, serving as an ambassador for the company. Establishes and sustains trusting relationships by understanding and managing interpersonal dynamics. Uses self-awareness to effectively manage personal responses and interactions. Maintains a broad awareness of internal and external factors affecting the business. Your Daily Tasks Immediate Priority Contribute directly to the 2025 revenue target and help close the budget gap by delivering immediate impact. Key Growth Areas Drive strong performance in mobility aids, exercise bands, and emerging digital marketplaces. Expand D2C Amazon and other marketplace presence while maintaining the core healthcare professional customer base. Digital Marketplace Management (Priority Focus) Manage Amazon Australia seller account, including product listings, optimization, advertising campaigns, and inventory coordination. Expand presence in emerging B2B marketplaces and manage trade-focused product positioning. Evaluate and implement new opportunities by measuring ROI, strategic fit, and time to implement. Conduct competitor analysis and pricing strategy across all platforms; present findings with recommendations to the AU Commercial team. Manage marketplace advertising budgets and optimize ROI. Coordinate daily with the Australian procurement team on inventory and product availability. Magento Platform Management (Hands-On Required) Handle daily Magento administration, including product uploads, pricing updates, and content management. Coordinate with the global technology team on optimizations and technical issues. Monitor site performance metrics and implement improvements based on industry standards and PH Aus benchmarks. Manage iterative website improvements focused on conversion. Test new features and functionality before deployment. Maintain accurate product catalogues across multiple sales channels. Social Media & Paid Advertising Repurpose existing global content for the Australian healthcare market. Create original content targeted at healthcare professional education. Manage paid campaigns across Facebook, Instagram, and LinkedIn (B2B healthcare focus). Drive qualified traffic to the eCommerce platform with clear conversion objectives through social media campaigns and SEO/SEA. Oversee Google Ads campaigns for healthcare-related keywords. Develop and manage email marketing campaigns. Analytics & Reporting Monitor KPIs daily across all digital channels. Provide weekly performance reporting to the ANZ Marketing Director. Deliver monthly ROI analysis with strategic recommendations. Support data-driven decision-making in collaboration with the ANZ commercial team. Other Responsibilities Perform additional duties as assigned. KPIs (First 6 Months) Contribute directly to digital and eCommerce growth and the annual revenue target. Increase marketplace revenue (Amazon and others) by 25%+. Improve eCommerce conversion rates and average order values by 15%+. Deliver positive ROI on all paid social campaigns within 90 days. Complete platform optimization improvements with measurable analytics results. Working Conditions Office-based environment with the ability to sit for long periods of time. No travel required. Welcome to Emapta Philippines Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024 , Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra #J-18808-Ljbffr