
Digital Marketing Specialist
7 days ago
Job Summary:
The Digital Marketing Specialist - NCR & Central Luzon will be responsible for executing regional social media strategies in alignment with corporate-prescribed content. The role involves localizing social media calendars and materials, deploying regional campaigns, managing community engagement, and handling paid social media boosting efforts (MSF/PPP). Additionally, the specialist will provide on-ground coverage of key Filinvest events, including launches and project openings, for social media use.
DUTIES AND RESPONSIBILITIES:
- Social Media Content Localization & Deployment (30%)
- Adapt corporate social media content for his territory's regional audience.
- Ensure brand consistency while making localized adjustments for cultural and market relevance.
- Schedule and publish posts across social media platforms in a timely manner.
- Regional Social Media Campaign Development (20%)
- Develop and execute social media campaigns tailored to the region's needs.
- Collaborate with the corporate marketing team to ensure alignment with national strategies.
- Track and report on campaign performance.
- Community Engagement & Moderation (20%)
- Monitor and respond to comments, messages, and inquiries across all regional social media pages.
- Foster engagement and build relationships with the local audience.
- Escalate issues or concerns to the appropriate teams when necessary.
- Paid Social Media Advertising (MSF/PPP Boosting) (15%)
- Execute and monitor social media ad boosts based on the regional budget.
- Optimize and placements for maximum engagement and reach.
- Provide reports on performance and suggest improvements.
- Event Coverage & Content Creation (15%)
- Attend and document key Filinvest events, including project launches and openings.
- Capture high-quality photos and videos for real-time social media use.
- Edit and enhance multimedia content using Canva and CapCut.
QUALIFICATIONS REQUIRED:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Licenses & Training:
- Digital Marketing, certifications (Meta Blueprint, Google Ads) are a plus
- Social media management and advertising training is an advantage
- Willing to be assigned at Mandaluyong City.
- Willing to do field works.
TECHNICAL COMPETENCIES AND SKILLS:
- Proficiency in social media management (Facebook, Instagram, LinkedIn, TikTok, Youtube)
- Knowledge of digital advertising (Meta Ads Manager, Google Ads is a plus)
- Strong writing skills for captions, posts, and responses
- Data analysis and reporting (Facebook insights, Google analytics)
- Event photography and videography skills
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