Digital Marketing Specialist

Overview

Innovating Healthcare Commerce for Global Impact

Our client is a leading force in the healthcare and wellness industry, specializing in medical devices and digital commerce solutions. With a commitment to improving lives through accessible and innovative products, they leverage eCommerce, technology, and digital marketing to create meaningful impact worldwide. Their collaborative culture empowers professionals to grow, innovate, and deliver excellence.

Job Description

As a Digital Marketing Specialist, you will drive immediate revenue growth through digital marketplace management, Magento platform optimization, and targeted campaigns. This role requires hands-on expertise in eCommerce platforms, social media, and paid advertising to deliver measurable results and meet aggressive revenue targets.

Job Overview

Employment type: Full-time

Work setup: Onsite, Ortigas

• Digital Marketplace Management (Priority Focus): Manage Amazon Australia seller account, product listings, optimization, advertising campaigns, and inventory coordination. Expand presence in emerging B2B marketplaces and manage trade-focused product positioning. Evaluate and implement new opportunities by measuring ROI, strategic fit, and time to implement. Conduct competitor analysis and pricing strategy across all platforms; present findings with recommendations to the AU Commercial team. Manage marketplace advertising budgets and optimize ROI. Coordinate daily with the Australian procurement team on inventory and product availability. Handle daily Magento administration, including product uploads, pricing updates, and content management. Coordinate with the global technology team on optimizations and technical issues. Monitor site performance metrics and implement improvements based on industry standards and PH Aus benchmarks. Manage iterative website improvements focused on conversion. Test new features and functionality before deployment.
• Social Media & Paid Advertising: Repurpose existing global content for the Australian healthcare market. Create original content targeted at healthcare professional education. Manage paid campaigns across Facebook, Instagram, and LinkedIn (B2B healthcare focus). Drive qualified traffic to the eCommerce platform with clear conversion objectives through social media campaigns and SEO/SEA. Oversee Google Ads campaigns for healthcare-related keywords. Develop and manage email marketing campaigns.
• Analytics & Reporting: Monitor KPIs daily across all digital channels. Provide weekly performance reporting to the ANZ Marketing Director. Deliver monthly ROI analysis with strategic recommendations. Support data-driven decision-making in collaboration with the ANZ commercial team.
• Other Responsibilities: Perform additional duties as assigned.

• Bachelor's degree in Marketing, Digital Media, or a related field
• Minimum of 3 years' relevant experience
• Strong Amazon and Marketplace skills
• Experience in EDM and digital/social marketing
• Knowledge of the Australian healthcare system (TGA, NDIS) or willingness to learn quickly.
• Strong SEO knowledge with proven practical implementation experience.
• Proficiency in Google Analytics and Google Tag Manager.
• Proficiency in using Generative AI tools to enhance workflows and outcomes while safeguarding business and customer privacy.
• HTML/CSS capability for content management and basic troubleshooting.
• Experience with email marketing platforms and CRM systems.
• B2B marketing experience strongly preferred.
• Healthcare, medical devices, or assistive technology experience is advantageous but not essential.
• Proven ability to manage multiple campaigns and priorities simultaneously.
• Experience working with international teams; Australian market knowledge preferred.
• Demonstrated track record of delivering immediate results in performance-driven environments.
• Excellent English communication skills, both verbal and written.
• Internationally recognized digital, social marketing, and eCommerce qualifications.
• Previous offshore or remote team collaboration experience.

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Mentorship and exposure to global leaders and teams
• Diverse and supportive work environment

• Office-based environment with the ability to sit for long periods of time.