Senior Performance Ad Creative Strategist – Direct Response Ads

Senior Performance Ad Creative Strategist

Posted today

Job Description

Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide.

Here at Global-Link, we organize the leading industry exhibitions, conferences, and unique projects for corporations and associations with a significant goal to achieve in the Philippines. Our team is passionate about creating memorable events that leave a lasting impact on attendees and key audiences.

We are looking for a talented and innovative Senior Performance Ad Creative Strategist to join our Marketing and Strategy Team.

Key Responsibilities

• Develop comprehensive marketing plans that maximize event exposure, engagement, and attendance.
• Identify target audiences and produce captivating promotional content and messaging strategy.
• Collaborate closely with our artist team to create visually captivating and on-brand promotional materials.
• Communicate effectively with teams and drive key KPIs for trade events.
• Oversee the entire marketing process from strategy development to flawless execution.
• Benchmark and augment global MICE industry technologies and trends.
• Provide clear creative direction to ensure all promotional materials are visually appealing and aligned with the event messaging.
• Develop and implement strategic social media campaigns to maximize reach and drive event awareness and registrations.
• Identify opportunities and social media trends for content optimization and audience growth.
• Foster relationships with associations, media partners, and other organizations.

Preferred Qualifications

• 2-3 years of relevant experience (minimum)
• Bachelor’s or Master’s in Communications Arts / Marketing / Business / Fashion from a prominent university
• Experience in brand management, content creation, and social media marketing
• Proficient in copywriting and creative conceptualization
• Health card provided upon regularization
• Opportunity to travel

Posted today

Job Description

DUTIES AND RESPONSIBILITIES

A. Develops Short-Term and Long-Term Business Plan for the Category

• Develops Category Review and Trade Category Plan
• Develops trade marketing plan per channel to ensure market share and value growth
• Trade programs that deliver sustainable sales volume growth
• Initiatives for superior distribution and merchandising
• Fiscalize Category Trade Promo Fund
• Performance vs. objective (volume, ROI, etc.)
• Qualifies sales promotions and recommends changes aligned with brand strategies

B. Co-manages execution of Marketing and Sales Initiatives

• Develop brand strategies and programs into actionable steps
• Set full-year initiatives calendar
• Co-manage deployment of regional activations to Field Personnel
• Ensures on-time and in-full execution of trade programs
• Develop post-promo evaluation and analysis

C. Co-Leads with Marketing all New Product / Promo Launches

• Co-develop product launches and price increases
• Plan pipeline volumes, distribution, merchandising, and pricing
• Develop new product trade programs to help field sales
• Ensure speed to market and share best practices

D. Market Intelligence

• Conduct fieldwork to review competitive activities
• Monitor pricing and trade margins

Communication

A. Distribution, Merchandising, and Pricing Strategies nationwide

• Develop strategies by trade segment and inform Sales on opportunities
• Analyze competitive landscape and inform action plans
• Review Nielsen/Kantar results and translate into field plans

B. Administrative Work

• Submit Category Monthly Letter
• Update Distribution targets / Retail Performance Standard
• Deploy Monthly Canvass Packet
• Process Promo Claims

Authority

A. Approves Promo Work Plans by category

Functional Knowledge / Skills

• Bachelor’s degree in Business Management or related field
• 2+ years in Trade/Brand Marketing; knowledge of Distributor or Key Accounts
• Training in Category Management and Post Promo Evaluation
• Strong Project Management, communication, and collaboration skills
• MS Office proficiency

Posted today

Senior Marketing Communications Strategy Officer

Posted today

Job Description

Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd. and part of the Pico Group.

We are looking for a Senior Marketing Communications Strategy Officer to join our Marketing and Strategy Team.

Key Responsibilities

• Develop comprehensive marketing plans and promotional content
• Coordinate with artist team for on-brand visuals
• Drive KPIs for trade events and oversee end-to-end marketing
• Benchmark industry technologies and trends
• Develop social media campaigns and content optimization strategies
• Build relationships with associations and media partners

Preferred Qualifications

• Bachelor’s or Master’s in Marketing / Communications
• Experience in brand management and social media
• Health card provided

Posted today

Job Description

Job Description Summary

The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within GE Healthcare. This role will own marketing, strategy, commercial excellence, and operations in the country, ensuring financial performance. This position may apply to candidates from Korea, Malaysia, Indonesia, Australia, or Thailand.

Roles & Responsibilities

Strategy

• Develop in-country marketing and commercial plans
• Lead market research and analytics
• Develop GTM strategy and assess portfolio competitiveness

Markets & Channel

Oversight over Channel Excellence Team and commercial rigor

Commercial Operations

Standardize reporting and forecasting to improve funnel management and insights

• Report quarterly performance and drive improvement programs

Travel

Willingness to travel 25-40%

Mandatory Qualifications

• Bachelor’s degrees in marketing, business, healthcare or related
• 8-10 years in marketing, sales, strategy, healthcare
• Strong leadership and communication skills
• English fluency required
• Ability to build scalable teams and processes
• Experience with complex environments and vendor relationships
• Travel readiness

Preferred Qualifications

• 3+ years in top-tier management consulting
• MBA or related master’s degree
• Startup or venture experience
• Large-scale commercial operations experience

Inclusion and Diversity

GE Healthcare is an Equal Opportunity Employer and inclusive workplace

Be sure to review relocation and benefits information in the original listing.

Creative Strategist Events

Posted today

Job Description

Translate big ideas into creative executions; present to clients; oversee production; draft scripts and briefs; work with Head of Content & Creatives.

Minimum Qualifications

• 2-4 years as Copywriter for Events/Digital Agencies
• Excellent writing and client-management skills
• Pitch deck experience a plus

Strategy Head of Sales, Marketing

Posted today

Job Description

Summary: Define and implement sales, marketing, and project development strategy for luxury real estate portfolio; oversee market planning, customer engagement, brand positioning, and development concepts.

Key Responsibilities

• Strategic leadership and alignment with corporate goals
• Sales and business development for high-value markets
• Brand positioning and campaigns across channels
• Project development oversight and cross-functional leadership

Qualifications

• Bachelor’s in Business/Marketing/Real Estate; MBA preferred
• 15+ years in executive leadership in luxury real estate or related fields
• Proven track record in launching high-end projects
• Strong luxury branding and client engagement experience
• Excellent leadership and negotiation skills
• Willingness to travel

Inclusion and Diversity

GE/HCE and related entities are equal opportunity employers; committed to diversity and inclusion.

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