Marketing Analytics Manager

3 days ago

Taguig, Philippines Globe Telecom Full time

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At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
Works closely with marketing & analytics teams to help design, implement, measure, and iterate on strategies that drive our business metrics. Experimentation and a customer-centric mindset must be core to the programs to be built. Collaboration with other teams to plan and execute against shared goals, building engaging customer lifecycle programs in results-driven environments, have proven success in improving key metrics, and developing aggressive experiment pipelines for continuous innovation, all with a highly empathetic, customer-centric mindset.
Collects and interprets data on various platforms, generates reports, and interprets data to produce reports for analyzing and presenting to stakeholders. Maintains and tracks key performance indicators (KPI ) for use in various dashboards. Acts as an analytical resource for any performance improvement projects.
Duties And Responsibilities

  • Develop a deep understanding of the various business metrics, customer attributes, and data structures as well as in-depth knowledge of various analytical tools in order to identify segments, subcultures, and business drivers and provide actionable intelligence/insights that will serve as inputs for segment plans and overall marketing decision making.
  • Deliver analytics requirements including performance dashboards, ad hoc studies, post-mortem analysis, cohort analysis, and drill-downs from independent reports supporting the Marketing teams (Segment Squads, Subcultures, Content, ROMI) in generating insights to aid in decision-making.
  • Serve as liaison between marketing teams and other analytics teams outside the marketing organization – SPOC for all analytics requirements
  • Develop new metrics relevant to the delivery of the marketing team’s mandates

Requirements
  • At least 5 years of work experience in any financial management/quantitative/qualitative analytics discipline
  • Driving financial performance in a dynamic business environment. Knowledge of telco KPIs is an advantage.
  • Planning and forecasting financial performance within a matrix organization structure.
  • Business partnering & ability to influence strategic decisions with financial insights especially with senior management.
  • Managing a high degree of complexity, bringing together financial, commercial, operational, and people considerations, to secure the best outcomes
  • Proficiency in, Microsoft Excel, SQL, MS Office / Google Apps Suit, Google Analytics (plus), Mobile app performance attribution (plus), Python (plus)
  • Bachelor's Degree in any related field

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Research, Analyst, and Information Technology
  • Industries Telecommunications

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