Marketing Manager

2 weeks ago

Metro Manila Philippines RABG Trading Inc. Full time

KEY RESPONSBILITIES 1. Strategic Marketing Planning Develop and execute 360° marketing campaigns for new product launches, seasonal promotions, and brand awareness initiatives. Create and manage annual and quarterly marketing calendars aligned with business goals and product development timelines. Lead go-to-market strategies that bridge DTC, retail, and international markets. 2. Brand Management & Positioning Maintain and evolve the brand voice, visual identity, and messaging across all platforms. Ensure all marketing materials are consistent with brand guidelines and resonate with target audiences. Identify emerging trends in beauty and incorporate them into brand storytelling. 3. Digital & Social Media Marketing Collaborate with digital and content teams to drive performance across SEO, email, paid social, and influencer marketing. Support the development of content strategies that build community and drive engagement on platforms like Instagram, TikTok, and YouTube. Monitor analytics and KPIs to measure campaign effectiveness and make data-backed optimizations. 4. Influencer & Partnership Marketing Identify and build strong relationships with influencers, brand ambassadors, and key opinion leaders. Develop and execute influencer campaigns that amplify product launches and brand awareness. Explore partnership opportunities with complementary brands and platforms. 5. Retail & Trade Marketing Partner with sales and retail teams to drive in-store activation strategies and merchandising plans. Oversee integration of POS materials, sampling strategies, and retail events that align with brand and product launches. Collaborate on co-branded retail marketing with key partners (e.g., Ulta, Sephora, or Target, if applicable). 6. Budget & Project Management Manage the marketing budget, ensuring efficient spend and clear ROI on all campaigns. Oversee project timelines and coordinate with internal and external stakeholders to ensure timely execution. QUALIFICATIONS: A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 3-5+ years of progressive marketing management experience, with a strong preference for candidates from the beauty, wellness, or retail industry. Proven experience developing and launching successful 360° marketing campaigns for new products and seasonal promotions. Demonstrated success in creating and executing go-to-market strategies across a mix of channels, including DTC (Direct-to-Consumer), wholesale retail, and international markets. Amenable to work in E. Rodriguez Sr. Ave Quezon City Benefits: Flexitime Hybrid Schedule: Onsite every Monday-Thursday & WFH every Friday Product Discounts #J-18808-Ljbffr

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