MARKETING MANAGER

4 days ago

Metro Manila Philippines Cable Box Office Shows & Systems Corporation Full time

JOB SUMMARY: Marketing Manager drives brand visibility, market share, and business growth through strategic marketing initiatives. DUTIES & RESPONSIBILITIES: Strategic Planning Develop and implement comprehensive marketing plans and strategies aligned with business goals; Conduct market research to identify target audience, analyze the competition and market trends; Set market objectives, budgets and key performance indicators (KPIs). Campaign Execution and Analysis: Plan, execute and manage marketing campaigns across various channels, both online and offline; Create engaging and persuasive marketing content; Oversee advertised campaign including budget allocation and performance tracking; Monitor and analyze campaign performance; report and provide insights to the management. Brand Management: Maintain and enhance the company’s brand image and reputation; Ensure consistent brand messaging and visual identity across all marketing channels; Monitor brand performances, analyze and interpret market statistics. Budget Management: Manage the marketing budget effectively, ensuring optimal resource allocation and return on investment. People Management: Lead and manage the marketing team by providing guidance, mentorship and support; Collaborate with other departments to ensure alignment and smooth operation. QUALIFICATIONS: Education: Bachelor's Degree in Marketing, Business Communication, Advertising/Media, or related field. Experience: With 5 to 10 years of experience in a managerial role, focusing on brand management in the retail or consumer goods industry. Experience in the Retail and Food & Beverage sectors is a big advantage. Skills: Strong understanding of brand positioning, customer insights and competitive analysis; Excellent analytical, communication and interpersonal skills; Proficient in Brand Development, Product Management, and Promotion; Skilled in inventory management, visual merchandising, and e-commerce platforms; Strong analytical skills for market, consumer, and competitor insights; Experienced with digital marketing tools, including social media, email, and ad campaigns; Excellent communicator with an eye for brand consistency and visual storytelling; Possesses strong influencer network and collaboration experience. NOTE: Successful candidate will be assigned to our sister company, Go Asia Entertainment. #J-18808-Ljbffr

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