Email Marketing Team Lead

Overview

Arcadis Manila, National Capital Region, Philippines

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Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets. We are over 36,000 people in more than 70 countries, dedicated to improving quality of life.

Role description

The Email Marketing Team Lead is responsible for supporting the management and execution of external marketing campaigns using Arcadis owned email marketing channels (Eloqua, Hubspot, etc.). Works closely with the Digital Marketing and Global Marketing teams to deliver best practice cross-channel and email campaigns.

Role accountabilities

• Email Marketing: Collaborate with the Email Marketing Manager to design and implement user journeys, ensuring seamless and engaging experiences for the target audience.
• Support the execution of the overall email marketing strategy to drive engagement and adoption across campaigns.
• Ensure all activities comply with relevant data privacy regulations (e.g., GDPR) to maintain high standards of data security and ethical marketing practices.

People Management

• Evaluate individual and team performance based on KPIs established by the Global Marketing Communications team.
• Lead recruitment efforts to identify suitable candidates, conduct interviews, and provide feedback.
• Support onboarding of new hires through induction programs, introductory calls, probation reviews, and performance evaluations.
• Manage team dynamics through PDR, GPS, rewards and recognition, skill development, coaching, check-ins, and fostering a positive team environment.
• Recommend pay raises, additional training, or support to management.

Project Initiation/Management

• Stakeholder management and developing best-in-class email campaign strategies based upon campaign brief.
• Assist in gathering and analyzing email marketing requirements; assess complexity and assign to relevant team members.
• Translate requirements to identify assets needed for campaign production.
• Coordinate work estimates and negotiate turnaround times within the team.
• Provide status updates on campaign development and adjust timelines as necessary.
• Serve as the main point of contact for all email marketing-related requests, ensuring alignment across teams.

Report/Analytics/Optimization

• Generate email and campaign engagement reports, present findings and insights, and provide suggestions for optimization.
• Provide high-level reporting including monthly KPIs, quarterly assessments, and end-of-year summaries.
• Collaborate with the Data Analytics team to develop reports and insights for the email channel's evaluations.
• Build custom reports using data and analytics tools like Oracle BI as necessary.
• Provide actionable insights that are clear and understandable for stakeholders to inform decisions.

Process Improvement

• Continuously assess and refine email marketing processes to improve efficiency and drive improvement efforts.
• Implement and support initiatives aligned with GSSC Marcomms S&A to streamline operations and enhance performance in email campaigns.
• Foster a culture of continuous improvement with feedback, best practices, and agile methodologies.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 6+ years of hands-on experience in email marketing and marketing automation, with ability to manage large-scale campaigns and automation workflows.
• Solid knowledge of marketing automation platforms (e.g., Eloqua) and adaptability to different systems.
• Working knowledge of HTML, CSS, and JavaScript for email template customization and troubleshooting.
• Experience generating reports and interpreting campaign performance using tools like Excel, Power BI, or similar.
• Strong understanding of email compliance laws (CAN-SPAM, GDPR) and email authentication standards (SPF).
• Experience with Adobe Creative Suite (Photoshop, Dreamweaver) for asset creation/editing.
• Demonstrated leadership with experience in people management and cross-functional collaboration.
• Strong organizational, multitasking, and project management skills.

Be Curious

• Demonstrate strategic and future-thinking abilities.
• Foster innovation, digital savviness, and entrepreneurial mindset.
• Build and leverage a strong organizational network.
• Encourage experimentation, learning, and co-creation with clients and teams.

Drive Success

• Cultivate shared ownership and accountability with decisive leadership.
• Align individual and team goals with organizational priorities.
• Maintain a strong focus on delivering results and overcoming challenges.
• Apply commercial acumen, particularly in sustainable solutions.

Ignite Passion

• Lead with purpose, championing sustainability and quality of life improvements.
• Inspire and engage diverse teams through adaptable leadership.
• Communicate a clear vision, manage uncertainty, and build trust.
• Foster resilience and connection to the organization’s mission.

Job details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Other
• Industries: Professional Services

Why Arcadis? We empower everyone to be their best and are committed to equality, diversity, inclusion, and belonging. We aim to be an employer of choice and provide a great place to work for all Arcadians.

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