Marketing Supervisor

2 weeks ago

Caloocan, Philippines Wadfow Tools Philippines Corp. Full time

As a Marketing Supervisor , you will play a pivotal role in driving the success of our digital marketing campaigns and e-commerce strategies. You will lead a team of marketing professionals to create, execute, and optimize initiatives that enhance brand visibility, increase online sales, and improve customer engagement.

Overview

Responsibilities
  • Strategic Leadership : Develop and implement digital marketing strategies to achieve business objectives.
  • Campaign Management : Oversee the planning, execution, and performance analysis of digital campaigns across multiple platforms, including SEO, SEM, social media, and email marketing.
  • E-commerce Management : Supervise e-commerce operations, ensuring seamless user experiences, product listings, promotions, and payment processing.
  • Team Supervision : Lead a team of digital marketers, content creators, and analysts to achieve team goals.
  • Performance Analysis : Monitor and report on key performance indicators (KPIs) to identify growth opportunities and areas for improvement.
  • Budget Oversight : Manage digital marketing and e-commerce budgets, ensuring cost-effective strategies.
  • Stakeholder Collaboration : Work closely with product, sales, and design teams to align marketing efforts with overall business goals.
  • Trend Monitoring : Stay up-to-date with industry trends, tools, and best practices to keep strategies innovative and effective.
Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 2–3 years of experience in digital marketing, e-commerce, or a similar role, with at least 2 years in a supervisory position.
  • Proven expertise in digital marketing platforms (Google Ads, Meta Ads, etc.), SEO/SEM, and email marketing.
  • Strong understanding of e-commerce platforms such as Shopify, Magento, or WooCommerce.
  • Proficiency in analytics tools (Google Analytics, SEMrush, etc.) to drive data-driven decisions.
  • Creativity and a passion for staying ahead in the digital space.
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