Brand Manager

4 weeks ago


Metro Manila Philippines De Castro Consulting PH Full time

Brand Manager (Ophthalmology) | Start ASAP

Responsibilities:

  • Drive product strategy and manage the full lifecycle of ophthalmology products, from launch to phase-out.
  • Conduct market research and engage with ophthalmologists, optometrists, and KOLs to identify opportunities and guide positioning.
  • Lead cross-functional collaboration with R&D, regulatory, sales, and marketing to ensure alignment and successful execution.
  • Develop and implement marketing plans, go-to-market strategies, and product launch initiatives.
  • Monitor KPIs and support sales teams to drive adoption, growth, and sustained product performance.

Qualifications:

  • At least 5 years of product/brand management experience mainly in ophthalmology (experience in cardiology and dermatology is a plus).
  • Strong knowledge of the ophthalmic market, regulatory requirements, and customer segments.
  • Proven skills in product launches, marketing execution, and cross-functional project management.
  • Established network and relationships with ophthalmologists.
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