Marketing Manager
1 week ago
Job Title : Marketing Manager - Hubspot, Email Marketing, Workflows, Nurturing Location : Remote / Work From Home Skills : Hubspot, Email Marketing, Segmentation, Workflow, Automation, Marketing Operations, GTM, Growth About Company / Opportunity : We are a fast-growing, tech-enabled recruitment agency headquartered in the U.S. Our mission is to make life easier for recruiters and deliver exceptional results for our clients through smart marketing, advanced tools, and streamlined systems. We are looking for a hands‑on Marketing Manager with deep Hubspot CRM and B2B email marketing experience . This role is focused on generating warm leads, nurturing client relationships, and building scalable systems that fuel our recruiters and business development team. You will have the opportunity to be the architect behind our outbound email marketing engine. What You’ll Do Email Marketing: Build and execute segmented campaigns (nurture flows, “We’re Here” campaigns, re‑engagement campaigns, enterprise expansion campaigns). Hubspot CRM Management: Create workflows, lifecycle stages, lead scoring, and dashboards to track and optimize client engagement. Segmentation: Organize prospects by tier, industry vertical, and client journey stage. Maintain clean, actionable data for the BD team. Client Journey Playbooks: Document and manage journeys from first touch → warm prospect → signed client → repeat business. Campaign Reporting: Monitor, analyze, and continuously improve open rates, response rates, and pipeline contribution. Innovation: Bring creativity and new ideas to differentiate our messaging and win more enterprise accounts. Must‑Have Skills B2B Email Marketing – Proven experience in B2B email marketing and campaign execution. Hubspot CRM – Strong knowledge of Hubspot CRM (workflows, segmentation, lifecycle automation). Segmentation – Expertise in prospect segmentation and data‑driven targeting. Nurturing Strategies / Playbooks – Experience building nurture sequences and client journey playbooks . Communication Skills – Strong English communication skills (written and verbal). Optimization & Analytics – Analytical mindset with the ability to connect marketing activity to pipeline and revenue outcomes . Nice to Have Hands‑on experience with automation and personalization tools (e.g., Clay, N8N, Zapier, AI‑driven platforms). Prior experience in recruitment/staffing marketing or professional services marketing. Familiarity with U.S. business culture and enterprise account selling. Basic design and copywriting ability for email campaigns and marketing assets. Background in high‑volume outbound ops. Curiosity to experiment and growth hack. Why Talently? Clear growth path into Head of Marketing / Demand Generation Lead as the company scales. Direct collaboration with the CEO and leadership team on strategy and execution. Remote‑first, collaborative culture with a high‑growth, entrepreneurial team. Your work will help build the system that scales us from today’s team to a top‑tier agency tomorrow. Seniority Level Associate Employment Type Full‑time Job Function Marketing Software Development (Industry) #J-18808-Ljbffr
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