Business Analyst

1 week ago

Philippines MultiplyMii Full time

About The Role We are seeking a strategic, data-driven Business Analyst to support our organization in making smarter, more informed decisions. This role involves analyzing data from all business units, identifying process inefficiencies, and recommending actionable improvements. The ideal candidate will be highly skilled in data analysis, process optimization, and automation, with hands-on experience using tools like Google Analytics, SQL, Python, Tableau, Power BI, Looker, Zapier, and HubSpot. Responsibilities Marketing Performance Analysis: Analyze the effectiveness of digital and offline marketing campaigns across various platforms. Track and measure KPIs such as conversion rates, customer acquisition costs (CAC), ROI, CTR, and engagement metrics. Customer & Behavioral Insights: Study customer journeys, preferences, and behaviors to inform personalization strategies and improve user experience. Segment audiences to support targeted marketing efforts and better customer engagement. Market & Competitor Research: Conduct market trend analysis and benchmark against industry competitors using tools like SEMrush. Identify emerging opportunities and threats to inform strategic planning. Data Reporting & Visualization: Build clear and insightful dashboards and reports using Google Analytics, HubSpot, and Salesforce. Present key findings and recommendations to internal teams and stakeholders. Campaign Tracking & Optimization: Monitor ongoing marketing initiatives across email (Mailchimp), social media (Hootsuite), and CRM platforms (HubSpot, Salesforce). Support A/B testing and campaign iteration based on performance insights. Tools & Technologies Analytics & Reporting: Google Analytics, HubSpot Analytics, Salesforce Reports. Email Marketing & CRM: HubSpot, Mailchimp, Salesforce. SEO & Market Research: SEMrush, Google Search Console. Social Media & Campaign Management: Hootsuite, HubSpot. Excel/Google Sheets: for data modeling and advanced reporting. Must-Have Competencies and Qualifications 3+ years of experience in a marketing analytics or digital marketing role. Strong analytical skills with experience working across large and complex datasets. Hands-on experience with tools like Google Analytics, HubSpot, Salesforce, SEMrush, Hootsuite, and Mailchimp. Proficiency in Excel or Google Sheets (pivot tables, VLOOKUP, dashboards). Ability to turn data into actionable insights through compelling reports and visualizations. Strong communication skills to collaborate with marketing, sales, and leadership teams. Nice-to-Have Experience with SQL or Google BigQuery Familiarity with A/B testing tools (e.g., Google Optimize, Optimizely) Certification in Google Analytics or HubSpot is a plus Application Process We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us. Seniority level Mid-Senior level Employment type Full-time Job function Research, Analyst, Information Technology #J-18808-Ljbffr

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