Digital Marketing Lead

2 weeks ago

San Juan, Philippines Shopee Full time

Shopee Manila, National Capital Region, Philippines

Overview

Digital Marketing Lead (Offsite) role at Shopee . The Offsite Solutions team drives seller adoption of off-platform marketing solutions including Meta Ads, Google Ads, TikTok Ads, and other external traffic channels. As Offsite Solutions Senior Associate, you will own the execution and scaling of seller-facing programs designed to increase offsite traffic and drive measurable ROI.

Responsibilities
  • Design and execute initiatives to grow seller-driven traffic through adoption of different off-platform ads channels
  • Act as the subject matter expert for campaign strategy, execution, tracking, and measurement
  • Drive strong ROAS by analyzing campaign performance and providing optimization strategies to sellers
  • Lead communication with internal stakeholders (KAMs, RMs) to ensure sellers are aligned with new programs, feature rollouts, and best practices
  • Manage the full offsite marketing operations workflow, from planning to reporting with cross-functional coordination
  • Monitor industry trends and continuously propose improvements to strengthen offsite performance
  • Build dashboards and reports to track program impact and extract actionable insights to drive results
Requirements
  • Bachelor's degree in Marketing, Business, or related field
  • 7+ years in digital or performance marketing, preferably in eCommerce or agency settings
  • Deep hands-on experience with Meta Business Manager, Google Ads, TikTok Ads, or similar platforms
  • Strong analytical skills; proficiency in Excel and experience working with datasets to drive decisions
  • Proven ability to work independently and navigate cross-functional teams
  • Excellent communication and presentation skills with the ability to translate technical insights into business impact
  • Highly organized, detail-oriented and adaptable in fast-paced environments
  • Data-driven mindset with a strong focus on performance and results
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Sales, Business Development, and Strategy/Planning
Industries
  • Internet Marketplace Platforms and Technology
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