Senior Category Lead

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The Senior Category Lead is more than a strategist — they are a builder of solutions that strengthen Filipino homes, livelihoods, and futures. Leading the end-to-end strategy, performance, and innovation pipeline for the company’s most strategic categories, this role drives growth not just in numbers, but in impact.

Owning the entire product lifecycle — from portfolio strategy and roadmap development to commercial execution — the Senior Category Lead is the business owner, championing products that answer real Filipino needs. With deep market understanding, strong commercial acumen, and the ability to inspire and align cross-functional teams, this leader ensures the category wins today and leads tomorrow.

Guided by the brand’s commitment to be Strong for the Filipino , the Senior Category Lead transforms consumer and trade insights into relevant, reliable, and proudly competitive products. Every decision — from innovation to pricing, from positioning to launch — is an opportunity to help Filipinos thrive, whether in their homes or in their businesses. This is a role where strategy meets service, and where leadership is measured not only in market share, but in the lives made stronger.

Category Strategy & Portfolio Leadership

• Define the overall strategy and vision for the identified categories, ensuring alignment with company objectives and brand positioning
• Build and manage the full category roadmap, ensuring the right product mix, feature differentiation, and competitive advantage across segments
• Drive market share growth by identifying and activating opportunities in existing and emerging consumer segments

Product Lifecycle Management

• Own the category’s full product lifecycle, starting from ideation and product definition to end-of-life phase-out to ensure timely launches and rationalized lineups
• Maintain expert-level knowledge of category performance, competitive landscape, industry trends, and evolving consumer needs
• Collaborate with R&D, Manufacturing, and Procurement to ensure product specifications, quality standards, and cost structures deliver optimal consumer and business value
• Lead category pricing strategy, including competitive benchmarking, consumer price index monitoring, and profitability analysis
• Manage product cost structures to safeguard margins while staying competitive in the market
• Partner with Sales, Trade Marketing, Brand and Finance to develop forecasts, demand plans, and promotional calendars tied to sell-in and sell-out targets

Innovation & Market Relevance

• Translate consumer insights into innovation priorities that strengthen the category’s competitive positioning
• Guide the launch of new products with compelling propositions that highlight differentiated features and benefits
• Work with Brand and Marketing teams to ensure product stories are compelling, relevant, and aligned with brand equity goals

Cross-Functional Alignment & Execution

• Lead category alignment sessions with R&D, Manufacturing, Sales, Trade Marketing, Brand, and CX to ensure cohesive execution of initiatives
• Serve as the central decision-maker for category trade-offs, balancing consumer relevance, operational feasibility, and business impact

Performance Tracking & Reporting

• Monitor and analyse category performance, including market share, volume, ASP (average selling price), and profitability
• Recommend interventions to address underperformance or capitalize on growth opportunities
• Provide regular business updates to leadership, translating category metrics into strategic actions

Job Qualifications

• Bachelor’s degree in Marketing, Business Administration, Engineering, or related field
• MBA or advanced degree preferred
• At least 5 years of solid category, product, or brand management experience—preferably in FMCG, appliances, consumer, or adjacent tech-driven industries.
• Proven track record in full product lifecycle ownership, from roadmap planning to market launch and end-of-life management.
• Demonstrated P&L accountability with strong results in sales, market share growth, and profitability.
• Strong exposure to cross-functional leadership with R&D, manufacturing, sales, trade marketing, and brand marketing teams.
• Experience in competitive market analysis and consumer insight translation into winning product propositions.
• Amenable to working conditions such as - office, regular plant and market visits, supplier, field, out-of-town trips as required

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