Senior Category Lead

4 weeks ago


Muntinlupa, Philippines Concepcion Durables Inc. Full time

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The Senior Category Lead is more than a strategist — they are a builder of solutions that strengthen Filipino homes, livelihoods, and futures. Leading the end-to-end strategy, performance, and innovation pipeline for the company’s most strategic categories, this role drives growth not just in numbers, but in impact.

Owning the entire product lifecycle — from portfolio strategy and roadmap development to commercial execution — the Senior Category Lead is the business owner, championing products that answer real Filipino needs. With deep market understanding, strong commercial acumen, and the ability to inspire and align cross-functional teams, this leader ensures the category wins today and leads tomorrow.

Guided by the brand’s commitment to be Strong for the Filipino , the Senior Category Lead transforms consumer and trade insights into relevant, reliable, and proudly competitive products. Every decision — from innovation to pricing, from positioning to launch — is an opportunity to help Filipinos thrive, whether in their homes or in their businesses. This is a role where strategy meets service, and where leadership is measured not only in market share, but in the lives made stronger.

Category Strategy & Portfolio Leadership
  • Define the overall strategy and vision for the identified categories, ensuring alignment with company objectives and brand positioning
  • Build and manage the full category roadmap, ensuring the right product mix, feature differentiation, and competitive advantage across segments
  • Drive market share growth by identifying and activating opportunities in existing and emerging consumer segments
Product Lifecycle Management
  • Own the category’s full product lifecycle, starting from ideation and product definition to end-of-life phase-out to ensure timely launches and rationalized lineups
  • Maintain expert-level knowledge of category performance, competitive landscape, industry trends, and evolving consumer needs
  • Collaborate with R&D, Manufacturing, and Procurement to ensure product specifications, quality standards, and cost structures deliver optimal consumer and business value
  • Lead category pricing strategy, including competitive benchmarking, consumer price index monitoring, and profitability analysis
  • Manage product cost structures to safeguard margins while staying competitive in the market
  • Partner with Sales, Trade Marketing, Brand and Finance to develop forecasts, demand plans, and promotional calendars tied to sell-in and sell-out targets
Innovation & Market Relevance
  • Translate consumer insights into innovation priorities that strengthen the category’s competitive positioning
  • Guide the launch of new products with compelling propositions that highlight differentiated features and benefits
  • Work with Brand and Marketing teams to ensure product stories are compelling, relevant, and aligned with brand equity goals
Cross-Functional Alignment & Execution
  • Lead category alignment sessions with R&D, Manufacturing, Sales, Trade Marketing, Brand, and CX to ensure cohesive execution of initiatives
  • Serve as the central decision-maker for category trade-offs, balancing consumer relevance, operational feasibility, and business impact
Performance Tracking & Reporting
  • Monitor and analyse category performance, including market share, volume, ASP (average selling price), and profitability
  • Recommend interventions to address underperformance or capitalize on growth opportunities
  • Provide regular business updates to leadership, translating category metrics into strategic actions
Job Qualifications
  • Bachelor’s degree in Marketing, Business Administration, Engineering, or related field
  • MBA or advanced degree preferred
  • At least 5 years of solid category, product, or brand management experience—preferably in FMCG, appliances, consumer, or adjacent tech-driven industries.
  • Proven track record in full product lifecycle ownership, from roadmap planning to market launch and end-of-life management.
  • Demonstrated P&L accountability with strong results in sales, market share growth, and profitability.
  • Strong exposure to cross-functional leadership with R&D, manufacturing, sales, trade marketing, and brand marketing teams.
  • Experience in competitive market analysis and consumer insight translation into winning product propositions.
  • Amenable to working conditions such as - office, regular plant and market visits, supplier, field, out-of-town trips as required
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