Business Lead – Maintenance Service

Business Lead – Maintenance Service (Remote) Treadwell Group is an established name in Australia's Fiberglass Reinforced Plastic (FRP) industry. Starting in 1994 as a small office and factory in Adelaide, we have grown to include offices and warehouses across Australia, New Zealand, the Philippines, Malaysia, and India. Our focus is on providing our clients with high‑quality FRP products and solutions backed by our ISO9001‑certified Quality Management System. Position Purpose: To act as the central driver of the telesales‑to‑client‑visit route to market across Fortex Services. This role ensures Executive Assistants (EAs) and Business Development Managers (BDMs) have a constant supply of qualified leads, maintains clean and accurate sales and fleet pipelines, and drives CRM adoption and optimisation. The position combines lead generation, telesales execution, CRM administration, and pipeline management to ensure opportunities progress quickly and sales targets are met. Key Responsibilities: Research, identify, and compile high‑quality prospect lists from multiple sources (industry directories, online databases, social media, trade events, referrals). Segment data by industry, location, and opportunity type for targeted campaigns. Validate and enrich data with correct decision‑maker contact details. Maintain three accurate and up‑to‑date business unit databases. Driving the Telesales Channel: Actively participate in telesales activity alongside EAs and BDMs. Provide prioritised, call‑ready lists each week to ensure maximum conversion potential. Coach and guide EAs on scripts, objection handling, and qualification techniques. Book qualified appointments for BDMs to conduct client visits and develop customised proposals. CRM Implementation & Administration: Oversee CRM rollout across all business units, ensuring adoption and correct usage. Develop and refine CRM workflows for lead capture, follow‑up tracking, and opportunity management. Provide CRM training and support for team members. Ensure CRM data integrity, compliance with privacy regulations, and removal of duplicates. Maintain clean and accurate sales, fleet, and quote pipelines. Ensure each opportunity has the correct stage, assigned owner, and follow‑up action. Monitor and report on pipeline health, highlighting bottlenecks in weekly sales meetings. Ensure fleet and quote pipelines remain up to date for operational planning. Attend weekly sales meetings, leading pipeline and lead‑generation updates. Provide performance reports showing call activity, conversion rates, opportunity stages, and value by stage. Deliver insights on lead source effectiveness and recommend adjustments. Work closely with the Marketing/Sales Director to strengthen the telesales‑to‑client‑visit route to market. Collaborate with BDMs and EAs to align daily activities with sales objectives. Support marketing in campaign execution, supplying targeted data lists and feedback. Key Performance Indicators (KPIs): Lead Supply: 50–100 new qualified leads per BU weekly. Telesales Output: 30–50 outbound calls per day (self + EA team). Conversion: 15–25% of calls resulting in booked meetings. Pipeline Accuracy: 95%+ of opportunities with correct stage/next action. Data Quality: 95%+ verified contact information. CRM Adoption: 100% weekly usage compliance. Reporting Timeliness: 100% on‑time delivery of reports. Skills & Attributes Required: Proven experience in lead generation, telesales, or inside sales. Strong research skills for data sourcing and prospect identification. Confident phone manner with ability to engage decision‑makers. Proficiency in CRM administration and sales reporting. Highly organised and able to manage multiple business units simultaneously. Detail‑focused with a results‑driven mindset. Ability to influence and drive activity across a distributed sales team. #J-18808-Ljbffr