Digital Marketing Data Specialist

1 week ago

Cavite City, Philippines Buscojobs Full time

Marketing Automation Specialist

1770 Muntinlupa City, National Capital Region Career Connect

Posted 90 days ago

Job Description

Permanent

Responsibilities
  • Primary point of contact for stakeholders across global teams, ensuring their requirements are captured, prioritized, and implemented within marketing automation platforms.
  • Manage completeness of requests and related documents submitted to the marketing automation request queue.
  • Campaigns management: Design and implement advanced, multi-channel marketing automation campaigns using templates, ensuring compliance with governance, brand guidelines, and industry best practices, with strong knowledge of Salesforce Marketing Cloud and advanced concepts such as multi-channel campaigns, retargeting, campaign optimization.
  • Training & Mentorship: Train internal stakeholders on tools and processes; mentor Level 1 Marketing Automation Specialists, sharing knowledge and best practices, and providing feedback to enhance team performance.
  • Webinar & Survey management: Co-manage the configuration of webinars and surveys through the company’s official tools, providing training to marketers on how to use the tools and how to efficiently run cross-channel promotions.
  • Tool Integration management: Support tool integrations managed by the team, ensuring all processes adhere to industry best practices.
  • Quality Assurance & SLA: Conduct comprehensive QA on campaigns designed by teammates and marketers, identifying errors and inconsistencies, ensuring compliance with marketing processes, governance, brand guidelines, and best practices; adhere to the Marketing Automation team’s Service Level Agreement with prompt responses within 24 hours and completion of requests within the agreed schedule with business marketers.
  • Pro-active & Cross-functional collaboration: Demonstrate a proactive approach in supporting broader team objectives and collaborate with cross-functional teams to ensure seamless execution of campaigns and contribute to continuous improvement initiatives.
  • Trend Awareness and Process Improvement: Stay updated with the latest trends in marketing automation and suggest improvements for existing processes and strategies.
Qualifications
  • Bachelor’s degree in information management, marketing, communications or equivalent.
  • Strong analytical skills with ability to collect, organize, and analyze information with attention to detail, accuracy and validity.
  • Experience in web publishing and supporting technologies (HTML, CSS, Adobe Photoshop and others).
  • A minimum of 1–2 years of work exposure in HTML and CSS (mandatory).
  • Experience with Stakeholder management and IT background.
  • A minimum of 1–2 years of work exposure in Eloqua Marketing Automation.
  • Good communication skills both written and verbal.
  • Fresh Graduates with HTML/CSS knowledge are welcome to apply.
Benefits

Work Arrangement: Hybrid; reporting 1–2 times per week. Flexible shift from 10:00 to 12:00 and 12:00 to 22:00; provision of company tools.

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