Brand Executive

1 day ago

Manila, Philippines Primer Group Full time

Job Summary

The Brand Executive entails development of strategies to achieve brand’s business goals. She/He leverages brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty. Through proper coordination and communication, they effectively strategize product selection, pricing, buying and principal interfacing.

Duties and Responsibilities

  • Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business.
  • Monitor resources by analyzing and integrating various financial reports to develop measures that leads to innovation, increase efficiency, and optimal brand profitability;
  • Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.
  • Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.
  • Scouts market for viable distribution, monitors performance of doors and recommends appropriate actions on doors.
  • Creates effective communication strategy and evaluates marketing activities in promoting the brand, product and doors/channels;
  • Leads cross-functional teams (Marketing, Ops, Merch) to ensure successful and on-time execution of marketing initiatives.
  • Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels;
  • Coordinates overall strategy and direction to merchandising activities such as product selection, pricing, buying and principal interfacing;
  • Reviews product performance and recommends appropriate actions for effective inventory management while ensuring business profitability;
  • Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of goods;
  • Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary;

Qualifications

  • Graduate of any 4 year business course.
  • At least 2 years solid experience in brand management and 1 year experience in supervisory capacity from retail industry.
  • Must have strong business acumen, excellent communication, interpersonal and organizational skills.
  • Outstanding organizational and leadership skills.
  • Basic digital marketing, social media and data analytics
  • Good negotiation skills and sense of urgency
  • Adept in collaborating with diverse and cross-functional teams.
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