Digital Marketing Manager

Mapúa University (MU) is one of the top Engineering schools in the Philippines. With ABET-accredited programs delivered through cutting-edge methods and state-of-the-art facilities, Mapúa trains and forms individuals to possess important knowledge, skills, and values, collectively known as outcomes, that will make them globally competitive and truly qualified to serve a wide range of professions in different fields. Mapúa is a member of Yuchengco Group of Companies (YGC). Just recently, Mapúa University entered a partnership with Cintana Education, a global leader in international education, and Arizona State University, a top 1% global university ranked as the most innovative university in the U.S. The purpose of this partnership is to transform Mapúa University, which is known today for excellence in engineering and technology into a comprehensive university with a newly positioned and enhanced Business School and a new Medical and Health Sciences School. DIGITAL MARKETING MANAGER (INTRAMUROS CAMPUS) Job Overview The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing strategies to build brand awareness, drive website traffic, generate leads, and strengthen the University's digital presence. Primary Responsibilities Digital Marketing Strategy & Campaign Management Develop and implement data-driven digital marketing plans aligned with the University’s enrollment and brand objectives. Manage end-to-end digital campaigns across various platforms (e.g., paid search, SEO, PPC, display, and remarketing). Collaborate with internal teams to develop compelling creatives, messaging, and campaign assets. Monitor campaign performance and optimize based on key metrics such as CTR, CPC, CPL, and ROAS. Social Media & Website Management Oversee the University's social media presence across platforms, in collaboration with the internal marketing team. Execute a social media content calendar aimed at boosting brand awareness and audience engagement. Ensure consistent and strategic messaging across all digital channels. Manage and continuously improve the University website’s usability, content, design, and SEO performance. Analytics, Reporting & Market Research Generate monthly reports on campaigns’ performance Review and evaluate customer research, market conditions, media trends, and competitor data Review and evaluate emerging digital technology and media trends to keep the University at the forefront of developments in digital marketing Qualifications A. Education : Holds at least a Bachelor’s Degree. Certificates in Digital Marketing is an advantage (Programmatic advertising, Social media marketing, E-Commerce) B. Required Skills/Competencies : Web/digital advertising, social media management, customer relationship management, web analytics, data analysis, knowledge of creative media, computer fluency, and familiarity with data visualization tools (Tableau, Google Data Studio, Power BI) and data analytics platforms (Google Analytics, Facebook Analytics). Highly creative and innovative, displays attention to details, with sound judgement, and with good coordination and communication skills. C. Work Experience : A. Preferably with 2-3 years of relevant work experience with emphasis on web/social media marketing, strategic marketing, e-commerce, search engine optimization, customer relations management, digital advertising. Work experience in a digital agency is a plus. Compensation & Benefits Good compensation for the successful candidate and when promoted to regular status, the benefits among others includes hospitalization and life insurance and scholarship to qualified dependent. Job Type: Full-time Benefits: Company Christmas gift Company events Employee discount Health insurance Life insurance On-site parking Pay raise Promotion to permanent employee Ability to commute/relocate: Manila: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Work Location: In person #J-18808-Ljbffr