Brand Project Marketing

6 days ago

Manila, Philippines OH!SOME Full time

OHSOME Manila, National Capital Region, Philippines

Brand Project Marketing

OHSOME Manila, National Capital Region, Philippines

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Responsibilities

  • Responsible for the integrated marketing and communication of BO's brands in the Philippine market, coordinating with teams such as PR, KOL, social media, and operations based on industry and marketing hotspots; organizing internal and external resources; and promoting the implementation and execution of brand/marketing plans.
  • According to the brand strategy, summarize opportunity points from local consumer insights in the Philippines and competitive insights to formulate the digital communication strategy and annual activities. Capable of fulfilling the responsibilities of a project manager, integrating and executing multi-dimensional market modules in the country, including goal setting, requirement collection and filtering, plan formulation, resource integration, project execution supervision and implementation, and project recap.
  • Responsible for the daily operation of local social media, plan user-generated content activities to increase social media engagement, and collaborate with the design department on producing creative content.
  • Based on the goal of integrated marketing, brand tone, and market media environment, customize a Localization media mix strategy, implement it based on actual business conditions, and conduct an effectiveness recap.
  • Maintain relationships with national media/KOLs, and expand high-profile national media/mediums, including traditional and new media.
  • Coordinate national annual marketing expenses and manage local execution teams.

Requirements

  • Bachelor's degree or above, with majors in marketing, communication or related fields preferred.
  • At least 5 years of social media operation experience, especially with rich experience in the retail or consumer goods industry; familiar with operating models of social media platforms, influencer operations, and their advertising promotion functions.
  • Possess cross-cultural communication skills and relatively mature team management experience.
  • Possess keen market insight and strategic planning capabilities, and be able to quickly adjust social media operation plans according to different market environments.
  • Strong project management and data analysis skills, capable of data-driven decision making.
  • Fluent written and oral English / Mandarin skills.

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Advertising, Marketing, and Project Management
  • Industries: Retail

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