Supervisor, Brand Marketing

Solaire Resort Entertainment City | Full time

• Date Opened 05/20/2025
• State/Province: National Capital Region (Manila)
• Country: Philippines

POSITION SUMMARY

The Supervisor of Brand Marketing will support the Brand Lead in strategizing and executing marketing campaigns aimed at strengthening the brand positioning of Solaire Resort for Korean and Chinese-speaking markets. This role emphasizes leveraging data-driven insights, cross-functional collaboration, and innovative brand-building strategies to maximize business performance across key units such as Hotel, F&B, and Retail. The ideal candidate will have a strong foundation in brand development, campaign execution, and market-specific insights, ensuring that Solaire Resort remains a top choice for guests from these markets.

Strategic Brand Development:

• Support the development and execution of innovative, market-specific marketing strategies to enhance the brand positioning of Solaire Resort.
• Identify opportunities for growth and customer engagement within the Korean and Chinese-speaking markets using data-driven insights.

Campaign Execution:

• Partner with business units (Hotel, F&B, Retail, Entertainment, and Gaming) to create and execute integrated marketing campaigns tailored to the preferences of the target markets.
• Ensure a consistent and compelling brand presence across all campaigns and channels.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams and stakeholders to develop a unified marketing strategy that highlights Solaire Resort as a seamless, integrated experience.
• Serve as a key liaison between internal teams and external partners for campaign execution.

Performance Analysis and Optimization:

• Analyze and report on marketing campaign performance, providing actionable insights and recommendations for continuous improvement.
• Monitor KPIs to ensure campaigns meet strategic objectives and deliver measurable results.

Industry Trends and Best Practices:

• Stay updated on the latest trends, tools, and best practices in brand development, marketing, and customer acquisition, particularly for the Korean and Chinese-speaking markets.
• Incorporate market-specific cultural nuances into campaigns for greater relevance and resonance.

Budget Management:

• Assist in managing the marketing budget for the brand, ensuring all expenditures align with marketing goals and objectives.
• Work closely with the Brand Lead and other marketing professionals to foster a positive and collaborative team environment.
• Support team members in achieving their objectives and contribute to overall team success.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years in brand marketing, with a focus on data-driven decision-making and cross-functional collaboration.
• Proven experience in marketing for Korean and/or Chinese-speaking markets is a strong advantage.
• Strong understanding of brand development, customer acquisition, and market trends in Korean and Chinese-speaking countries.
• Proficiency in web analytics tools, marketing platforms, and relevant technologies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Analytical mindset with the ability to derive actionable insights from campaign performance data.
• Proactive and results-oriented, with the ability to adapt quickly to new challenges and market dynamics.
• Fluency in Korean and/or Chinese is preferred, with strong English proficiency.