Performance & Creative Strategist

3 weeks ago

Taguig, Philippines More Staffing LLC Full time

Job overview Job Title: Performance & Creative Strategist Location: Remote Work Shift: Eastern Standard Time Working Hours: 40 hours per week/Full-Time Responsibilities Plan, execute, and optimize Facebook/Meta ad campaigns to drive performance and meet client goals. Own the creative process end-to-end—from brainstorming concepts to sourcing (via Upwork, AI tools, etc.), light editing in Canva or CapCut, QA, and deployment. Collaborate with media buyers and CRO experts to ensure cohesive, effective ad funnels across the customer journey. Proactively source or create high-quality ad creatives using AI content/image generators, Upwork freelancers, Canva, and CapCut. Provide light website optimization support, identify friction points, and collaborate on landing page improvements using basic CRO principles. Manage all creative assets and campaigns to ensure on-time delivery, quality, and adherence to platform best practices. Continuously analyze creative performance data to inform iterations, optimizations, and new testing opportunities. Qualifications 3+ years of experience in paid social media marketing, media buying, or creative project management with a strong emphasis on Facebook/Meta Ads. Proven track record of launching and managing ROI-positive ad campaigns. Experience using creative sourcing tools like Upwork, as well as AI tools (e.g., ChatGPT, Midjourney) to support creative development. Hands-on experience with Canva and CapCut to design, edit, or repurpose image and video ads. Strong understanding of direct-response marketing principles and social ad creative best practices. Familiarity with website optimization tools and basic CRO techniques (e.g., A/B testing, user flow analysis). Excellent project management skills; able to manage timelines, deliverables, and team coordination across multiple projects. Exceptional communication skills; clear, concise, and professional. Highly organized and detail-oriented, especially in remote, autonomous work environments. Bonus: experience with other paid ad platforms (e.g., TikTok Ads, Google Ads) or additional creative strategy experience. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries: Marketing Services #J-18808-Ljbffr

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