Digital Marketing Executive

3 weeks ago

Quezon, Philippines Stemz Healthcare Full time

Referrals increase your chances of interviewing at Stemz Healthcare by 2x Qualifications Minimum of 4 to 6 years of experience in Digital Marketing (Diagnostics industry/ Pharma/Healthcare) Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Expert in Internet and social media strategy with a demonstrated track record Responsibilities Create and implement Marketing plan within budget, in conjunction with overall business strategy Manage major projects such as PR events, launches, Marketing campaigns Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns Complete ownership from driving top-of-funnel visitor traffic to monthly customer acquisition and MRR (Monthly recurring Revenue) goals Own the strategy and execution of demand generation campaigns to hit marketing pipeline and revenue goals Build and execute demand generation programs through multiple channels (Organic, Paid, Social, Affiliate, etc.) but primarily focused on Paid channels Develop a deep understanding of the buyer journey, including funnel metrics, lead scoring, personas, audience development, and lifecycle marketing strategies Create and implement a digital marketing strategy to drive awareness, traffic, leads, and conversions Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication Strategic planning, budgeting, reporting, and execution across multiple channels (owned & paid) Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth Setting up attribution models, multi-channel tracking Create, maintain, and optimize PPC campaigns, ad‑copies, landing pages, A/B testing, budgeting Manage third parties effectively such as digital agencies and service providers Develop and maintain regular reporting on campaign performance and marketing pipeline forecasts Own and manage a process for experimentation to find new channels, tactics, audiences and offers Design, build, and maintain company social media presence Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Identify trends and insights and optimize spend and performance based on the insights Brainstorm new and creative growth strategies through digital marketing Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Liaise with and manage all external agencies, such as PR, Creative, Online, Media Buyers, Medical Publications Identify critical conversion points and drop off points and optimize user funnels Maintain awareness of competitor activity and general healthcare updates Contribute to internal and external meetings from a marketing perspective Issue ongoing reports on all activities to Brand Manager Develop an annual marketing plan which should detail the year’s activity to meet agreed company objectives Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Hospitals and Health Care #J-18808-Ljbffr

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