Digital Marketing Insights Analyst

1 week ago

Taguig, Philippines Schneider Electric North America Full time

Overview

Senior Digital Marketing Insights Analyst to join the Marketing Analytics and Performance Transformation team under Industrial Automation Business. The role focuses on web analytics and broadening digital marketing analytics across social media, email campaigns, and paid advertising to improve user engagement and drive conversions.

Responsibilities

Web Analytics:

  • Ensure accurate web tracking setups using Google Analytics, GA4, and other relevant tools to monitor user behavior and site performance.
  • Analyze website performance data to generate insights that enhance paid media strategies, SEO initiatives, and conversion rate optimization (CRO) improvements.
  • Conduct A/B and multivariate testing to identify effective marketing strategies. Provide actionable insights and recommendations based on data analysis to improve user experience and increase ROI.

Digital Marketing Analytics:

  • Track and analyze KPIs across digital marketing channels.
  • Develop attribution models for multi-channel campaigns and generate actionable insights from customer behavior data.

Dashboard: Create dashboards and reports to help teams make data-driven decisions.

Trend: Stay updated on the latest trends in digital marketing and analytics technologies.

Qualifications
  • Bachelor’s degree in marketing, economics, statistics, data science, information technology, or related field required.
  • Proven minimum 3 years of experience in web analytics, digital marketing analytics, or a similar role. Or at least 5 years in general analytics with exposure to analytics infrastructure and end-to-end development (dashboards, automation).
  • Proficiency in web analytics tools (e.g., Google Analytics 4, Adobe Analytics, Looker Studio, Semrush) or other analytics tools.
  • Familiarity with SEO, SEM and online marketing strategies is a plus.
  • Intermediate to advanced knowledge in Excel; ability to build reports and dashboards from the ground up. VBA/Macro programming is a plus.
  • Knowledge of SQL or other data query languages is a plus.

Application You must submit an online application to be considered for any position. This position will be posted until filled.

We are seeking a detail-oriented, curious and passionate professional to contribute to Schneider Electric's IMPACT values and sustainability initiatives. This description reflects the responsibilities and qualifications for the role without altering the original job context.

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