Senior Content Strategist

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Role

We are seeking a highly skilled and experienced Senior Content Strategist to join our dynamic team. The ideal candidate will be responsible for defining, executing, and optimizing our content strategy to achieve business goals and enhance our online presence. This role will be divided into two main areas of focus: Front-end Strategy and Back-end Strategy.

Work hours: 9:00 AM to 6:00 PM PHT (subject to flexibility and change upon prior notice)

Work set-up: Predominantly work from home (may be required to report to Mandaluyong or Makati offices when needed)

What you’ll do Front-end Strategy

• Define a clear and actionable strategy that aligns with business goals.

• Refine brand messaging to ensure consistency and effectiveness.

• Create and communicate a compelling content value proposition.

• Develop and execute an editorial strategy that ensures consistent and engaging content across all channels.

• Establish and maintain content standards, including style, tone of voice, and other essential guidelines.

Back-end Strategy

• Optimize content workflow, management, and governance, providing valuable insights and action items to improve team efficiency.

• Monitor and analyze content performance, making recommendations based on what’s working, opportunities, and areas for improvement.

• Implement data-driven tactics to enhance impressions, clicks, CTR, and conversion rates.

• Ensure all content is repurposed and optimized for relevant B2B distribution channels in alignment with SLA and processes of social media, video, email, website/platform, SEO, and analytics teams.

• Continuously experiment with emerging platforms, formats, and tools (including AI) to identify new growth opportunities and scalable distribution models.

What You Bring

• Your skills matter to us more than years of experience, although a good baseline is if you have 5 plus years of building your skills and proving results.

• Proven track record in SEO, social media, CRM, online publication/magazine, website launch, and website relaunch.

• Experience working cohesively with a multicultural team in B2B, advertising, fintech, and other client-focused industries.

• Demonstrated success in a startup environment, delivering value that impacts the company’s bottom line.

• Preferred experience in online PR, link building, and outreach.

• Hands-on experience with leading content and SEO platforms (e.g., Semrush, GA4, GSC), plus proven ability to evaluate and integrate emerging tools, including AI-driven writing, analytics, and workflow automation.

Traits of a successful candidate

• Collaborative and communicative, able to clearly convey ideas backed with data and insights.

• Demonstrates an ownership mindset with a startup mentality, able to pivot to meet targets.

• Strategic and tactical thinker, able to work well under pressure.

• Values teamwork, is an active listener, empathic, curious, and self-reflecting.

• Curious and experimental, with a future-proof mindset, proactively tests new tools, formats, and platforms to stay ahead of industry trends.

Targets

• Increase quality traffic growth across TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) stages.

• Increase reach outside the Philippines, specifically targeting key international locations.

Key Performance Indicators:

• Develop content that is repurposed and optimized for all relevant B2B distribution channels.

• Align content strategy with SLA and processes for social media, video, email, website/platform, SEO, and analytics teams.

• Demonstrate measurable innovation by piloting and documenting at least one new content tool, workflow, or platform per quarter, tied to growth outcomes (traffic, authority, or engagement).

Don’t meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.

• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.

• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.

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