SEO and Digital Marketing Specialist

Full-Time Position Overview MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry. We are seeking a SEO and Digital Marketing Specialist, who will be responsible for developing and executing digital marketing strategies to improve online visibility, drive website traffic, and enhance brand awareness. The role will involve optimizing website content, implementing SEO techniques, managing digital advertising campaigns, and analyzing performance metrics to achieve business goals and objectives. To be considered for this role, you must complete a full application on our company careers page, including all screening questions and a brief pre-employment test. Position Responsibilities Key Responsibilities: Conduct keyword research, competitor analysis, and website audits to identify SEO opportunities and areas for improvement. Optimize website content, metadata, and on-page elements to improve search engine rankings and visibility. Develop and implement link building strategies to increase domain authority and enhance organic search performance. Create and optimize engaging and SEO-friendly content for websites, blogs, social media, and other digital platforms. Develop content calendars, editorial schedules, and content promotion plans to drive audience engagement and generate inbound traffic. Collaborate with content creators, designers, and stakeholders to produce high-quality, relevant, and shareable content. Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels. Monitor campaign performance, analyze key metrics, and adjust targeting, bidding, and creative elements to maximize ROI and achieve campaign objectives. Conduct A/B testing and experimentation to optimize ad copy, visuals, landing pages, and conversion paths for improved performance. Develop and implement social media strategies to increase brand awareness, engage followers, and drive traffic to digital properties. Manage social media accounts, publish content, respond to comments, and monitor conversations to maintain a positive brand presence. Leverage social media analytics tools to track performance metrics, measure engagement, and identify opportunities for growth and optimization. Monitor website traffic, user behavior, and conversion metrics using web analytics tools such as Google Analytics. Generate regular reports, dashboards, and performance insights to communicate key findings, trends, and recommendations to stakeholders. Use data-driven insights to evaluate campaign effectiveness, identify areas for improvement, and inform strategic decision-making. Candidate Qualifications WONDER IF YOU ARE A GOOD FIT FOR THIS POSITION? All Positive, And Driven Applicants Are Encouraged To Apply. The Ideal Candidates For This Position Are Highly Motivated And Dedicated And Should Possess The Below Qualities Associate Degree, Certification in Communications, Digital Media or Equivalent combination of Training and Experience Proven experience in SEO, digital marketing, or related roles, with a strong understanding of search engine algorithms, ranking factors, and best practices. Proficiency in SEO tools and software, such as Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms. Hands-on experience with digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC channels. Knowledge of social media platforms, content management systems (CMS), and email marketing platforms. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Excellent written and verbal communication skills, with the ability to create compelling content and articulate ideas effectively. Strong project management skills, with the ability to prioritize tasks, manage deadlines, and collaborate with cross-functional teams. Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends, emerging technologies, and digital marketing innovations. CONDITIONS OF EMPLOYMENT Must be authorized to work in the country where the job is based. Subject to the program and location of the position Must be willing to submit up to a LEVEL II background and/or security investigation with a fingerprint. Job offers are contingent on background/security investigation results. Must be willing to submit to drug screening. Job offers are contingent on drug screening results. Compensation Details WANT AN EMPLOYER THAT VALUES YOUR CONTRIBUTION? At MCI, your hard work deserves recognition and rewards. Our compensation and benefits packages are designed to be competitive and to grow with you over time. Starting compensation is based on experience, and we offer a variety of benefits and incentives to support and reward our team members. What You Can Expect From MCI We understand the importance of balance and support, which is why we offer a variety of benefits and incentives that go beyond a paycheck. Our team members enjoy: HMO Coverage plus a dependent Dental Coverage Free meal during training Career growth and learning Allowances for rice, clothing, laundry and meals Performance and loyalty bonuses Frequent disinfection, fogging of workplace Opportunities for growth and promotion Employee shuttle services Company retreats and off-site events Sharpen your social skills while meeting awesome people and making new friends Plus, more in-office rewards, raffles, recognition gifts, and treats DIVERSITY AND EQUALITY At MCI and its subsidiaries, we embrace differences and believe diversity benefits our employees, company, customers, and community. All aspects of employment at MCI are based solely on a person's merit and qualifications. MCI maintains a work environment free from discrimination, where employees are treated with dignity and respect. All employees are responsible for fulfilling MCI's commitment to a diverse and equal-opportunity work environment. MCI does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. MCI will consider qualified applicants with criminal histories for employment in a manner consistent with local and federal requirements. #J-18808-Ljbffr