SEO and Digital Marketing Specialist

2 weeks ago

San Fernando, Philippines Mass Markets Full time

Join to apply for the SEO and Digital Marketing Specialist role at Mass Markets . 2 days ago Be among the first 25 applicants. Position Overview MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted industry partner. We are seeking an SEO and Digital Marketing Specialist responsible for developing and executing strategies to improve online visibility, drive traffic, and enhance brand awareness. Responsibilities include optimizing website content, implementing SEO techniques, managing digital campaigns, and analyzing performance metrics. To be considered, complete a full application on our careers page, including all screening questions and a brief pre-employment test. Key Responsibilities: Conduct keyword research, competitor analysis, and website audits. Optimize website content, metadata, and on-page elements. Develop link-building strategies to increase domain authority. Create and optimize SEO-friendly content for various digital platforms. Develop content calendars and promotion plans. Collaborate with content creators and stakeholders. Plan, execute, and optimize digital advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Monitor campaign performance, analyze metrics, and optimize for ROI. Conduct A/B testing for ads and landing pages. Develop social media strategies to increase brand awareness and engagement. Manage social media accounts and monitor conversations. Use analytics tools like Google Analytics to track website performance. Generate reports and insights for stakeholders. Use data-driven insights to improve campaigns. Candidate Qualifications: Associate Degree, Certification in Communications, Digital Media, or equivalent experience. Proven experience in SEO and digital marketing, understanding search engine algorithms and best practices. Proficiency in SEO tools like Google Search Console, SEMrush, Moz, Ahrefs. Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads. Knowledge of social media platforms, CMS, and email marketing platforms. Analytical mindset with data interpretation skills. Excellent communication skills. Strong project management skills. Creative thinking and industry trend awareness. Compensation and Benefits: We offer competitive packages including paid time off, incentives, health benefits, retirement plans, disability and life insurance, career growth opportunities, paid training, and a supportive work environment. If you're ready to join a company that values your contributions and supports your growth, apply today #J-18808-Ljbffr

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    2 weeks ago

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