Social Media Marketing Specialist

2 days ago

Taguig, Philippines Stratworks Full time

Social Media Marketing Specialist About Stratworks: For over 25 years, Stratworks has ignited hearts and minds with award-winning storytelling across all marketing channels. Our diverse team of "geeks and rebels" thrives on creating insight-driven, consumer-centric campaigns that make brands LEAD relevant roles in their audiences' lives. Job Description: The Social Media Marketing Specialist is responsible for developing and executing social media strategies that boost brand visibility, drive engagement, and support digital marketing goals. This role involves content creation, influencer collaboration, campaign management, and data-driven analysis. The ideal candidate is creative, strategic, and deeply familiar with evolving social media trends and digital marketing practices. Key Responsibilities: Develop and implement effective social media and influencer marketing strategies Create engaging and on-brand content for various platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) Manage day-to-day social media activities, including posting, scheduling, monitoring, and responding to engagements Plan, launch, and manage paid digital campaigns across social platform Analyze performance metrics to assess campaign effectiveness and optimize strategies accordingly Collaborate with internal teams to align content and messaging with broader marketing and brand goals Identify and liaise with influencers for brand partnerships and campaigns Stay updated on social media trends, tools, algorithm changes, and best practices Prepare regular reports that provide insights, recommendations, and campaign results Qualifications: At least 1-2 years experience in Social Media Marketing and Social Media Content Creation Digital Marketing and Marketing skills Excellent written and verbal communication skills Knowledge of analytics and data interpretationExperience with social media analytics tools and digital marketing software Ability to collaborate with cross-functional teams Strong organizational and time management skills Bachelor's degree in Marketing, Communications, Public Relations or related field Previous experience in social media management, digital marketing, and content creation will be beneficial for this role. Industry: Public Relations & Marketing Communications Employment: Full-time; Hybrid #J-18808-Ljbffr

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