Business Unit Strategic Marketing

4 days ago

Makati, Philippines Metrobank Full time
Overview

Be #InGoodHands with Metrobank

Position Title: Business Unit Strategic Marketing (BUSM) Officer

  • Develop an in-depth understanding on the analytics, branding, communication, technology, and marketing operations of the Bank
  • Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank
  • Take part in an extensive career progression and learn from the best Bankers in the industry
Responsibilities
  • Job Summary: Contributes in the implementation of marketing strategies for the assigned BU.
  • Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit.
  • Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms.
  • Strategize and execute advertising and promotional campaigns.
  • Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU.
  • Prepares and monitors annual budgets and Marketing plans while being accountable in ensuring efficient implementation, utilization and post evaluation.
  • Should be able to project manage and deliver other requirements of the team that will be assigned from time to time.
  • Demonstrates capability of analyzing data, identifying insights and defining acquisition, usage and activation opportunities for the Business Units supported.
  • Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns.
  • When needed, drives product development of marketing tools and assets.
  • May play a key role in institutional brand special projects.
  • Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights.
  • Champions consumer segmentation and insight development.
  • Produces guidelines and materials to drive consistency and premiumness in the brand.
  • Develops tool kits to support different business units.
  • Creates competitive benchmarking: analysis and tracking.
  • Identifies opportunity areas for development based on consumer and market trends.
Qualifications
  • Possess a minimum of 5-10 years of relevant work experience, preferably within the financial industry
  • Strong communication, stakeholder managment, and negotiation skills for successful client relations
  • Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations
  • Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams
  • Proficiency in leveraging marketing tools and technologies to enhance event outcome
  • A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression
  • Experience in post-project analysis and reporting to measure the impact and improve future strategies
Other Details
  • Rank: Junior Officer
  • Business Unit: Analytics, Brand, Communications and Marketing Technology Group
  • Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM
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