Assistant Brand Manager

4 weeks ago

Makati, Philippines The Laguna Creamery, Inc. Full time

Hybrid - Makati 1-3 Yrs Exp Bachelor Full-time

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Job Description

The position of Assistant Brand Manager will be a trailblazer. This role will allow identifying the consumer marketing growth strategy of the company's venture into farm-to-table consumer foods and the execution of an exciting go-to-market to drive long-term awareness and consistent purchase of the company's brands. This is a white space brand equity, innovation, and an on-ground awareness and trial generation activation role. In addition, this person will be a pioneer in shaping the future of newly acquired brands and defining new brands and category entries from scratch.

  • Develop and execute both short and long-term awareness and trial generation plans - particularly heavy on digital and on-ground activation.
  • Contribute to the development of brand strategy/brand architecture/brand guidelines.
  • Lead branding and 5Ps strategies for new categories
  • Design a holistic consumer experience for the company's brands (capturing all stages of the marketing funnel - awareness, interest, purchase, and loyalty) and execute with precision and proper tracking.
  • Lead specific innovation projects - from initial concept to launch, including financials.

EDUCATIONAL REQUIREMENT

  • Bachelor’s degree in marketing or business-related courses. MBA preferred but not required.

EXPERIENCE, SKILLS COMPETENCIES REQUIRED

  • At least two years experience in a brand marketing role, ideally from FMCG marketing (food or nonfood); open to other industries (agency, tech, other start-ups) with good experience in startup and innovation development and brand building/activation.
  • Open to fresh graduates / early in career, early in their marketing roles as long as they have demonstrated strong growth mindset in learning, doing, and contributing in their roles
  • Must also be adept in project management, brand planning, and performance tracking. Must be able to work well with other partners - agencies, sales teams, suppliers, and other stakeholders.
  • Graduate of any Marketing, Business Management, or Communications
  • Strong FMCG marketing fundamentals, Consumer insights, and consumer experience-driven must drive decision-making and judgment.
  • Has a strong entrepreneurial spirit - capable of generating new ideas that can drive growth, able to execute flawlessly and fast, creative in developing solutions, especially for a startup company, willing to learn by startup must be ready to roll up their sleeves and do the test and learns fast.
  • Able to communicate accordingly to various stakeholders.
Working Location

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