Digital Marketing Specialist

4 days ago

Philippines Waikoloa Hotels and Resorts Inc. Full time

Company Description Waikoloa Hotel and Beach Resort is a picturesque seaside and mountain paradise located in Cabangan, Zambales. Nestled between the Zambales Mountain Ranges and the West Philippine Sea, the resort offers a beautiful beach setting against a backdrop of scenic mountains and breathtaking sunsets. It is the perfect escape for urbanites seeking a seaside hideaway. Role Summary The Digital Marketing Specialist leads Waikoloa Resort’s lifecycle marketing across email, Viber Business Messages, and influencer collaborations. The role focuses on driving bookings, guest loyalty, and brand awareness while training in‑house staff to manage these channels independently. Core Objectives (First 90 Days) Launch and optimize email + Viber campaigns tied to holidays and occupancy goals. Build and activate influencer collaborations with measurable ROI. Train internal staff to manage campaigns, reports, and platform tools independently. Achieve channel KPIs for engagement and booking conversion. 90‑Day Ramp Plan Month 1 – Foundation: Audit current lists, finalize tools, build calendar, launch first campaigns, shortlist influencers, conduct Training Sprint #1. Month 2 – Scale: Weekly email sends, biweekly Viber blasts, A/B testing, launch 5–8 influencer partnerships, conduct Training Sprint #2. Month 3 – Automate & Transfer: Set up automations (welcome/re‑engagement), finalize SOPs, staff‑led campaigns, conduct Training Sprint #3. Performance KPIs Email: ≥28% open rate, ≥3.5% CTR, ≤0.3% unsubscribes. Viber: ≥90% delivery, ≥6–10% CTR, improved cost per booking. Influencers: ≥12 posts, ≥300k reach, ≥2% CTR, ROAS ≥2.0. Training: 2 staff certified with ≥95% process accuracy. SOPs: 100% documented and approved by management. Training Program Sprint #1 – Foundations: Tools overview, brand tone, data compliance, UTM tagging. Sprint #2 – Campaign Craft: Segmentation, copywriting, creative review, QA checklist. Sprint #3 – Automation & Handover: Welcome/re‑engagement flows, analytics, and full staff‑run simulation. Tools & Skills Platforms: Mailchimp/Klaviyo, Route Mobile/Infobip (Viber), Canva, Google Analytics 4, Excel/Sheets. Skills: Copywriting, campaign analytics, influencer sourcing, training facilitation, and reporting. Seniority Level Entry level Employment Type Part‑time Job Function Marketing and Sales – Hospitality #J-18808-Ljbffr

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