Digital Marketing Specialist

ABOUT US BSA Solutions offers talent outsourcing services to small and medium-sized businesses. We provide access to highly skilled professionals, enabling global businesses to build their dream teams in the Philippines and Malaysia. Our vision is to create a community of successful companies where talented individuals can meet and collaborate. We encourage our talents to push their limits, embrace their potential, and passionately pursue greatness. We pride ourselves on delivering exceptional results to our clients through our personalized service and our in-depth knowledge of the markets we serve. HEADLINE We are seeking a DIGITAL MARKETING SPECIALIST to be part of a groundbreaking company in the software industry in Amsterdam, The Netherlands, committed to transforming how software is created. Their projects span across enterprise, government, and various industrial sectors. WHAT’s in it for you? The opportunity to help drive the AI revolution. Work on cutting-edge technology and be part of a collaborative and forward-thinking team. Competitive compensation, excellent benefits. Personalised development program & performance bonus. Being part of an international team of smart and passionate colleagues. ABOUT THE ROLE As a DIGITAL MARKETING SPECIALIST, your role is to implement effective marketing strategies that enhance our online presence, engage our target audience, and drive business growth through lead generation. The ideal candidate will have a good understanding of digital marketing tools and trends, web design, SEO and create compelling content and campaigns. You will collaborate closely with cross-functional teams, including product management, sales, and research and development, to drive brand awareness, generate leads, and support the overall growth of the business. This is a FULL-TIME role, office-based, Monday-Friday. RESPONSIBILITIES Develop and execute an online marketing strategy, including website content and structure, SEO, email and newsletter marketing, social media, and blog. Analyse the online trends and customer insights to identify growth opportunities in our online marketing efforts. Create engaging content that highlights our platform, projects, customer success and services in our sector. Manage and optimise our website and social media (LinkedIn, blogs) presence to increase visibility, engagement, and lead generation. Monitor and report on the performance of online marketing campaigns. Collaborate with our management to ensure alignment between marketing initiatives and business goals. QUALIFICATIONS AND REQUIREMENTS Bachelor's degree in marketing, business, or related field At least 3 years of experience in online marketing. Relevant experience in the software industry will have an advantage. Knowledge and experience in digital marketing tools and platforms e.g., Google Analytics, AdWords, SEO tools, social media management software. Good content creation and writing skills, with the ability to produce great marketing materials. Creative thinker with strong problem-solving abilities and attention to detail. Self-motivated, with the ability to work both independently and as part of a team. Excellent communication and interpersonal skills. Strong project management skills and attention to detail. #J-18808-Ljbffr