Digital Marketing Specialist
3 days ago
Job Summary
We are seeking a dynamic and results-oriented Digital Marketing Specialist to lead our online marketing efforts. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various platforms. A strong understanding of automation tools and processes, including Zapier, is essential for this role.
Responsibilities
● Develop and implement comprehensive digital marketing strategies aligned with business objectives.
● Manage and optimize paid advertising campaigns on platforms like Facebook, Google Ads, and other relevant channels.
● Conduct market research and competitor analysis to identify opportunities and trends.
● Track and analyze campaign performance metrics to measure ROI and optimize strategies.
● Build and maintain strong relationships with clients and internal stakeholders.
● Oversee email marketing campaigns, content marketing initiatives, and social media management.
● Implement automation workflows using Zapier to streamline marketing processes and increase efficiency.
● Stay up-to-date with the latest digital marketing trends and technologies.
Requirements
● Proven experience in digital marketing with a focus on paid advertising.
● Strong analytical skills and data-driven decision-making abilities.
● Expertise in using social media platforms for marketing purposes.
● Proficiency in using marketing automation tools and CRM systems.
● Experience with Zapier or similar automation platforms.
● Excellent project management and organizational skills.
● Strong communication and interpersonal skills.
Preferred Qualifications
● Experience in e-commerce or online retail.
● Knowledge of SEO and content marketing.
● Experience with Google Analytics and other analytics tools.
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