Consumer Lifecycle Management Specialist

3 days ago

Metro Manila Philippines Maya Full time

Overview

As a Consumer Lifecycle Management Specialist at Maya, you’ll be part of a dynamic team that moves at lightning speed to deliver and drive sustainable adoption of innovative bundles of solutions to our customers. You\'ll work closely with cross-functional teams to ideate, develop, and execute world-class marketing strategies tailored to specific consumer segments and the dynamic needs of the times.

Responsibilities
  • Drive and work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans.
  • Analyze customer needs, behaviors, and pain points to uncover valuable insights that inform marketing strategies.
  • Consistently analyze shifting consumer trends to understand the right product-market fit for each of our consumer segments and be able to define the path to profitability for each segment.
  • Be the primary POC for setting up the communication strategy of each product that comes under your purview.
  • Provide insights and inputs that are crucial in enhancing the customer journey, user experience, and process improvements.
  • Measure and evaluate marketing effectiveness through data analytics and tools.
  • Manage budgets, ensuring optimal allocation of GTM resources and alignment with strategic priorities of the business
  • Manage and optimize customer lifecycle programs, harnessing business intelligence insights to maximize results along the consumer journey
  • Translates data driven insights into actionable strategies, crafting innovative campaigns, targeted promotions, and communications to drive conversion rates
  • Monitors and forecasts KPI such as upsell opportunities, churn rates, and other critical indicators to optimize lifecycle programs effectively
  • Conducts detailed performance evaluations of initiatives using Business analytics to measure success and create reports to communicate results clearly to key stakeholders
Qualifications
  • Bachelor\'s degree in Marketing, Brand, Growth, Business Administration, or related fields.
  • At least 2-3 years of experience in marketing, with a focus on segment marketing, product marketing, or brand management
  • Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions.
  • Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
  • Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously.
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