Key Account Manager
4 weeks ago
Overview
Department: Commercial
Location: Philippines
Job Description
The role: KEY ACCOUNT MANAGER – FASHION. As a Key Account Manager (KAM), you will be responsible for driving the growth and success of your assigned seller portfolio. You will develop and maintain strong relationships with accounts, acting as a trusted partner to build and boost their business on the Lazada platform. This role combines operational excellence with a strategic mindset, leveraging industry insights, sales analysis, and business planning to optimize seller performance and drive measurable growth.
Responsibilities- Account Management: Own the overall business performance and be the main point of contact for your assigned sellers. Drive growth in sales, orders, and buyers by managing and developing key accounts through targeted strategies and initiatives. Help sellers meet objectives while aligning with the platform's priorities.
- Sales & Marketing: Expand assortments, drive adoption of key mechanics, tools, and solutions, and perform joint business planning with sellers. Develop and implement tailored marketing and sales strategies to boost visibility and performance on the platform.
- Operational Excellence: Collaborate with internal teams (e.g., platform operations, campaigns, logistics, finance) to meet growth objectives such as DAU, conversion rate, and on-time shipping performance. Ensure smooth operational processes and timely fulfillment.
- Strategic Leadership: Lead negotiations, manage relationships, and facilitate the execution of campaigns and tools that engage sellers. Take ownership of category performance and stay informed on emerging trends to advise sellers on optimizing their business.
- Analytics & Reporting: Use data and analytics to identify trends, opportunities, and areas for improvement. Provide actionable insights to sellers to optimize their performance on the platform.
- At minimum, a Bachelor’s Degree. Prior experience in e-commerce, sales, account management, retail (online or offline) and/or business development is an advantage.
- Strong understanding or relevant experience in the industry/category, with ability to use market knowledge and insights to drive strategy and decision-making.
- Proven track record of delivering results, successful negotiations, problem solving, and effective relationship and stakeholder management.
- Open to change; resilient, adaptable, and able to navigate changing account ownership and business priorities.
- Highly analytical with strong business acumen; able to assess performance data and apply insights to improve outcomes.
- Entrepreneurial mindset; owner-operator approach, self-driven, and motivated to create value.
- Growth mindset with strong verbal and written communication skills. Proficiency in Mandarin is a plus.
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