Content Specialist

1 week ago

Calamba, Philippines PHINMA Education Full time

Overview

The Content Marketing Specialist will be responsible for developing content strategy and clear and engaging content for different online and offline marketing and sales channels. Its duties will include researching the target market's interests and trends and should be able to relate them to PHINMA Education's branding.

KEY RESPONSIBILITIES
  • Developing the content strategy for different online and offline marketing and sales channels of the local PHINMA Education school.
  • Prepare the content calendar and messaging to be aligned with the marketing plan of the local PHINMAEd school.
  • Write original, creative, and clear short-form and long-form content for all initiatives produced by both the marketing and sales teams that are consistent with the network's brand standards
  • Brief the creative coordinator and graphic artists on developing and designing the collaterals.
  • Working with the national content marketing team to develop content for key projects and ad hoc campaigns.
  • Being consistent with voice, style, and other characteristics demanded by the industry, the school, or the target audience.
QUALIFICATIONS
  • Bachelor's degree or equivalent experience in communications or marketing
  • Minimum of 2 years of content development and copywriting experience with a solid portfolio
  • Experience producing copy for print and digital media channels
  • Exceptional skills in research, and social media writing, including the use of hashtags and relevant acronyms
  • Strong and excellent written and verbal communication.
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