
B2B Growth
2 weeks ago
Only applicants who complete this form will be considered:
Role OverviewWe are looking for a B2B Growth & Outbound Marketing Specialist with deep expertise in setting up and running highly effective outbound campaigns using the latest tools and an AI-driven approach . Your primary mission will be to design and execute scalable, personalized outreach systems that generate qualified leads and meetings for our business.
You’ll be managing multiple clients and campaigns simultaneously , ensuring each outbound program is executed with precision, personalization, and measurable results.
If you can also contribute to surrounding B2B marketing initiatives (e.g. lead magnets, content, inbound channels), that’s a strong bonus — but your core focus will be outreach effectiveness .
Key Responsibilities- Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
- Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
- Continuously test messaging, targeting, and cadences to optimize performance.
- Use AI tools to craft tailored outreach messages at scale.
- Build repeatable systems for automating research, list enrichment, and content customization.
- Data & Performance Management
- Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
- Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
- Run experiments to continually improve conversion rates.
- Multi-Client & Campaign Management
- Prioritize and balance multiple client campaigns without compromising on quality or performance.
- Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
- Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.
- Supporting B2B Marketing (Secondary Scope)
- Collaborate on lead magnets, landing pages, and content initiatives to support inbound lead flow.
- Align outbound efforts with broader brand positioning and demand generation campaigns.
- Proven success designing and running outbound B2B lead generation campaigns with measurable results.
- Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
- Knowledge of AI-driven personalization (e.g. ChatGPT, Claude, or specialized AI tools for outreach).
- Experience managing multiple client campaigns simultaneously in a structured and organized way.
- Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
- Bonus: experience creating B2B lead magnets, landing pages, and inbound content.
- Strong written communication skills with a knack for clear, compelling outreach copy .
- Multiple outbound systems running effectively across different ICPs and clients.
- High campaign conversion rates (opens > replies > booked calls).
- Consistent pipeline of qualified meetings generated directly from your outreach.
- Playbooks and processes documented so campaigns can be repeated and scaled.
Reminder: Only applicants who complete this form will be considered:
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