Brand Manager
4 weeks ago
Lead innovation. Drive brand growth. Make an impact in every kitchen.
A leading food and beverage company is looking for a Brand Manager Culinary to take charge of one of its core product categories. This is your chance to bring flavorful ideas to life and shape the way consumers connect with trusted kitchen brands.
What You'll Do:- Brand Strategy & Planning
Develop and execute marketing strategies to grow your assigned culinary brand from concept to campaign launch. - Consumer & Market Insights
Leverage market trends, consumer behavior, and competitive data to guide product innovation and communication strategies. - Innovation & Product Development
Work closely with R&D, Sales, and other cross-functional teams to develop new products and improve existing ones. - Campaign Management
Lead 360° marketing campaigns across digital, retail, and traditional channels to drive brand awareness, trial, and loyalty. - Performance Monitoring
Track and analyze brand performance, including market share, profitability, and consumer feedback. Manage budgets and ensure business targets are met.
- A degree in Marketing, Business, or any related field.
- At least 5 years of brand management experience, preferably in food, culinary, or FMCG.
- Strong understanding of consumer insights, product development, and multi-channel marketing.
- Creative mindset with strong project management and analytical skills.
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