Head, Digital Sales

4 weeks ago

Makati, Philippines Metrobank Full time

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Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach

Position Title: Head, Digital Sales and Retail Segment Communications

Job Summary

  • This role drives brand positioning and customer engagement through integrated marketing strategies across traditional and digital platforms. Responsible for content creation, corporate communications, and customer education, the position enhances brand presence while supporting culture-building initiatives to foster excellence and customer obsession.

Specific Duties & Responsibilities

  • Strengthen Metrobank CBS’ value proposition across various consumer segments through Integrated Marketing Communication strategies
  • Lead the development and execution of marketing content to support campaigns, programs, and branding initiatives
  • Ensure a strong brand presence across traditional, digital, and social media through creative executions
  • Develop and implement corporate communication and customer education strategies via public relations and media engagements
  • Drive cultural transformation within CBS by promoting a culture of excellence and customer obsession through strategic initiatives

Other Details:

Unit: Usage, Partnership and Communications Management / Digital Sales and Retail Segment Communications Department

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